Pura is the Italian word for “Pure” and that is what the design language of this concept brings. Prior to this, Pininfarina unleashed a 1874hp electric hypercar called the Battista. No, it wasn’t named after the WWE Superstar but they both share a similarity of being powerhouses.

Italians take into consideration of every design element that goes into making a car or an SUV. The Pura Vision is a perfect example of that. When was the last we saw whitewall tyres? The Pura wears them and it doesn’t look bad at all. It somehow blends in with the simple, yet futuristic design.
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