While cars of the premium luxury brands already possess a measure of exclusivity, there are customers who want to make their car even more special, more personalized. After all, they are already paying a lot so why not go a bit further and make the car truly unique? The carmakers understand this and have divisions to cater for personalization and conversion requests of almost any nature as long as it does not affect safety.

Maserati, for example, has its Fuoriserie personalization program that allows a customer to make his or her vehicle one-of-a-kind. However, the personalization is typically related to materials and accessories which the carmaker may already have or which can be specifically fabricated. And, of course, there are colour choices that are ‘infinite’ and limited only by imagination.

The bodywork is often not changed much to maintain the original design and this is where specialists like Mansory provide customization that can give a sportier or bolder appearance. The latest example of the German company’s offering is for the Maserati MC20 where they can carry out a full conversion to a Mansory First Edition.