R3 is well known among Malaysian motorsports enthusiasts, especially Proton fans. As the motorsport and performance division of Proton, it has been active in ‘Race, Rally and Research’, which is what R3 stands for. Almost 20 years old, R3 has made a name for itself in local and international motorsport events, particularly in rallying.
With R3 now ‘parked’ under Proton Global Services (PGS), a fully owned subsidiary of Proton Edar, there is new impetus going forward and while there will continue to be racing activities, R3 is also diversifying with the addition of a new range of lubricants that would be ideal for Proton cars.
The new R3 range of Premium Genuine Oils has been developed together with Petronas and is available in fully-synthetic (P1) and semi-synthetic (P2) formulations. Both genuine oils are formulated using Petronas’ latest Etro 6+ base oil and are designed to fight excessive heat to ensure better performance for the current generation of direct injection turbocharged engines. With SP and SN Plus ratings, they meet the latest levels of service certification by the American Petroleum Institute (API).
The R3 Premium Genuine Oil is priced at RM208 for the P1 fully-synthetic formulation and RM158 for the P2 semi-synthetic product. Until April 30, 2022, they will be offered at an introductory price of RM178 and RM128, respectively.
“The launch of our new R3 Premium Genuine Oil range is the first step in R3’s rebranding journey. They will be sold to the public via our Premium Merchandise Partners in 20 locations throughout Malaysia. There will be more product launches coming up in the future, including accessories for Proton car owners, which will help us build our connections with R3 fans,” said Lee Yeet Chuan, CEO of Proton Global Services.
Mr. Lee said that there will also be a new range of merchandise to reconnect with fans and expand the reach of the brand as well as bring R3 heritage and products closer to the public. The new range of t-shirts and caps are priced between RM49 to RM60 and will also be available at all Premium Merchandise Partner locations.
PLUS Malaysia has taken note of the Prime Minister’s directive to ensure that highway users have more than just the RFID mode of payment to use to electronically pay toll charges. The RFID option has co-existed with the SmartTAG and Touch ‘n Go payment options in most open toll highway networks since 2018 and last Saturday, PLUS introduced it along the North-South Expressway so that motorists who travelled from Juru in the north to Skudai in the south could also use the payment mode.
However, the move caused severe congestion at many toll plazas due to confusion as well as the reduction of SmartTAG lanes which had either been converted to the manual Touch ‘n Go system or to RFID lanes. This appears to not have been the best approach as there are 5 million SmartTAG users but at this time, only 1.5 million vehicles have RFID tags. So it actually makes sense that proportionally, there should be more lanes for the system that has more users.
Apologising to the thousands of motorists for the inconvenience caused as a result of the congestion, PLUS has announced this evening that it will reinstate SmartTAG lanes to address the matter and manage traffic at the toll plazas.
“PLUS is committed to reinstate 16 toll plazas with 19 Touch ‘n Go lanes into SmartTAG lanes by January 25, 2022, in antipication of the Chinese New Year travel exodus. Subsequently, post-CNY, on February 19, an additional 18 toll plazas will convert 24 lanes to SmartTAG lanes”, the statement said.
While the PM’s directive was reported today, PLUS officials had earlier been in discussion with the Senior Minister of Works, Dato’ Sri Hj Fadillah Haji Yusof and the Director-General of the Malaysia Highway Authority (LLM), Dato Ir Mohd Shuhaimi Hassan, in response to concerns and unhappiness of the public’s during the initial RFID implementation and the removal of the SmartTag lanes at certain toll plazas.
PLUS has proactively identified areas of improvement and has assured the government that the highway technological enhancement will lead to a better and improved customer experience. The RFID project is in line with the Intelligent Transportation System (ITS) blueprint by the Ministry of Works towards a congestion-free Multi-Lane Free Flow (MLFF) highway eco-system.
Faster-operating double-arm barriers will be installed so that the opening time is quicker and the vehicle can continue forward smoothly.
Acknowledging the inconvenience caused to highway users, PLUS says it is fully committed to improving its overall highway customer experience. Teams have been formed to work around the clock on the ground to optimize system performance and sharpen detection at all toll plazas. Quicker ‘double arm’ lane barriers will also be deployed at plazas with high traffic to ensure traffic flow is faster. A double-arm barrier has two sections, each about half the length of the long single barrier and should open up faster. Additionally, visual RFID detection zones will be painted on the lanes to ensure motorists are able to position their vehicle to ensure optimum detection.
PLUS has also assigned customer service assistants (CSAs) at all 158 RFID lanes at 74 toll plazas to assist customers who are stuck at the lanes, These personnel will have portable detection devices to determine if there is a malfunction of the RFID tags. Motorists whose RFID tag is found to be undetectable will be given a coupon for a full diagnosis at the nearest Touch ‘n Go fitment centre. If the RFID tag still has detection issues after the test, Touch ‘n Go will replace the RFID tag for free.
For motorists’ convenience, there are 24 RFID fitment centres on PLUS highways and 35 at locations outside PLUS highways. PLUS will continue to work with Touch ‘n Go to increase the number of fitment centres to ensure proper tag application by professional personnel.
Shell has been in Malaysia for over 110 years, initially starting with exploration operations and then moving downstream to establish a nationwide network of retail outlets selling fuel and other products.
One of the brand’s oldest stations is in Penang and has existed since the 1920s, serving many generations of motorists on the island. With ambitions to preserve Penang’s living heritage whilst maintaining an important connection to the past, Shell has carried out restoration of the station and unveiled the new look recently.
The station has served the community through thick and thin, as exemplified by the station surviving World War II and witnessing Malaysia’s independence Situated along Penang Road in the Buffer Zone of the Penang Heritage zone, an area popular with tourists for its rich historical context, Shell Penang Road will be listed under the Penang Heritage directory, reflecting its significance as an important cultural landmark. Shell is collaborating with Penang Global Tourism to elevate Shell Penang Road as a tourist landmark.
“Shell Penang Road has been a part of Penang’s colourful history and heritage for 100 years, and I am pleased that Shell continues to preserve the heritage of this station while innovating to cater to all of its customers’ needs. I hope that this latest addition to the Penang Heritage zone will encourage Malaysians to visit Penang and support local tourism and businesses,” said Yeoh Soon Hin, Penang State Executive Councillor.
While the station’s new look retains elements of colonial architecture, it also embraces modernity within. The convenience store offers modern comforts for motorists and provides food, snacks and other services.
“As we evolve to meet our customers’ dynamic demands and needs, it is important to remember our roots and hold on to our core values. Shell Penang Road stands as a testament to Penang and Shell’s history in Malaysia, reflecting how far we have come together. This station truly reflects Shell’s commitment to continue providing the best for the communities that we operate in,” said Seow Lee Ming, General Manager, Mobility Malaysia and Singapore.
To commemorate the launch, Shell is offering BonusLink members a limited-edition Shell Heritage Jute Bag, which features Penang’s cultural elements. Exclusively available at Shell Penang Road, the Shell Heritage Jute Bag is redeemable with 1,200 BonusLink points. Customers who sign up to be a BonusLink member at Shell Penang Road will be able to purchase the bag for RM15 (while stocks last).
The government believes that motorists using highways should have a choice of payments, rather than be forced to use only RFID (Radio Frequency IDentification). This was decided after a Cabinet meeting yesterday and was announced by the Prime Minister who was responding to the congestion that was caused when PLUS, the major toll concessionaire in Malaysia, introduced RFID for Electronic Toll Payment (ETP) on the entire length of its North-South Expressway from last Saturday.
Various factors appear to have contributed to the massive congestion, from the reduced number of lanes for other ETP methods (ie the Touch ‘n Go card being tapped on a reader and the contactless SmartTAG with the TnG card) to failure of the RFID sensors to detect the tags on the vehicles, as well as confusion due to some (or all) SmartTAG lanes being converted to RFID lanes. Improper placement of the RFID tags, which are very tiny devices, has also been identified as a possible cause for non-detection and it is possible some of the tags, priced at RM35 (although it is known that they cost less than RM1) each, may be defective.
The two locations for sticking the RFID tags/ They are on the outside surface so they will be exposed and motorists are concerned about durability in the long-term. Care has also to be taken at automatic carwashes where the brushes could damage or even rub off the RFID tag. A replacement costs RM35 at this time.Non-detection of the RFID tag is among the reasons that have caused the massive congestion at toll plazas and PLUS has stationed personnel with handheld devices to check on the device function.
“The Cabinet, in its meeting today, is of the view that road-users must be given a choice, just like how it was practiced when Touch ‘n Go was introduced in its early years and cash payments were still allowed to continue. Users must be given the freedom whether to use RFID, Touch ‘n Go or SmartTAG,” said the Prime Minister.
He said that the toll concessionaires should not make all lanes use only the RFID method. “If there are 10 lanes, maybe several lanes for RFID and the rest should be for TnG and SmartTAG. We don’t want to pressure motorists,” he said, adding that any matter regarding toll payments by Malaysians will need to be referred to the Cabinet.
Like the SmartTAG, the RFID method also allows contactless ETP but uses the radio frequency for its signal instead of infrared (IR) that is used by the SmartTAG (which requires a TnG card to be present in the unit). PLUS claims that RFID offers quicker processing (but the vehicle must not travel faster than 30 km/h through the lane) without the vehicle having to stop for detection. However, the IR system does not require motorists to stop either, as millions of motorists will know. In places like Germany which use the IR system, vehicles can pass under the sensors (no toll plazas needed) at up to 100 km/h because they do not have to stop for the barrier to open.
Toll collection in Germany using the infra-red system similar to that used for the SmartTAG in Malaysia.
“In Germany, the Nationwide Truck Tolling System installed on all highways in a Multi-Lane Free Flow (MLFF) configuration has proven to be highly effective, catering to more than two million trucks travelling at up to 100 km/h. It uses a similar IR technology like in Malaysia to validate payment. We have also successfully replicated this test in Malaysia. Our SmartTAG compatible units comply with DSRC (Dedicated Short-Range Communication) standards and are ECE R10 certified. They operate in the 400THz band and are therefore able to transfer data 10,000 times faster than RFID. Being battery-powered, every unit is active with a wake-up time of just two milliseconds compared to the passive RFID’s 45 milliseconds,” said EFKON Asia, the Austrian technology provider that developed the IR-based toll collection system used on Malaysian highways.
According to PLUS, a SmartTAG lane can allow up to 1,000 vehicles through in an hour (550 with manual tapping). With RFID, PLUS claims that the processing rate can be faster and they state a speed of about 1,200 vehicles an hour. But that claimed quicker rate of processing is nullified since in both methods, vehicles still have to wait for the barrier to rise. Unless there is some innovation that can make the barrier rise faster in the RFID lane than in the SmartTAG lane, the pass-through rate will be the same.
No toll plazas on Singapore roads to cause congestion; motorists pay toll electronically when they enter the Central Business District where there are varying charges throughout the day.
Why does there need to be a barrier when, in other countries, they have already done away with the barrier? In Singapore, for example, their toll collection for the road pricing system (ERP) around the Central Business District is done without barriers and vehicles just drive under gantries and their payment is electronically collected. While the system used is a different type (wireless shortwave), the point is that they do not need barriers which slow down traffic flow. According to PLUS, they still need to have a barrier as there is no legal framework yet to protect their interests.
PLUS is promoting RFID as the first step towards the Multi Lane Free Flow (MLFF) system in future which will have no barriers and therefore eliminate congestion in places where toll has to be collected. However, there is no clear evidence that continued use of the SmartTAG method cannot also achieve MLFF. RFID requires further new investments – not to mention motorists having to spend again to install a new ETP system – whereas the IR system is already in place and runs reasonably reliably.
The toll plaza along the Federal Highway near Subang Jaya which was set up in the 1990s and removed just before the last General Election. Although its removal should have speeded up traffic flow, the situation today seems to be even more congested as traffic builds up more quickly at the bottleneck further down the road (near the Subang Jaya turnoff).
But whether removal of a barrier and even the whole toll plaza will allow traffic to flow more smoothly and remove congestion is uncertain if you look at one example where it has happened. This is the toll plaza near Subang Jaya in Selangor which was set up in the 1990s and then removed some years ago, just before a General Election. It seems that even with no toll collection being done, there is still congestion on that stretch so it is no different from before. In fact, some feel that when there was a toll plaza, at least the traffic flow was regulated and was slightly better on the other side of the toll plaza.
In a consumer society, choices and freedom of choices are important elements. Consumers will choose what they believe to be the best for their needs and in the case of ETP, there will be some who may even prefer cash payment. These could be people living in rural areas who travel on highways infrequently and who do not want their money stuck in some e-wallet, or spend money buying a SmartTAG that they will use only once a month. Many may like the TnG card since it can not only be used for ETP but also for parking and even travel on public transport. The RFID system may have a few advantages but for now, it seems that all it can be used for is ETP, which makes it poor value for money.
The future of the auto industry is electric and Proton does not intend to be left behind. Soon, electric vehicles may appear in Proton showrooms although they may not be Proton products. The Malaysian carmaker has signed a Memorandum of Agreement (MOA) with China’s smart Automobile Company (smart) which is a joint-venture company between Mercedes-Benz AG and Zhejiang Geely Holding Group, the parent company of Proton.
The agreement will see Proton collaborating via Proton Edar with smart to introduce the latter’s range of New Energy Vehicles (NEV) into the ASEAN automotive market. For a start, Proton Edar will be appointed as the importer, distributor and dealer for smart in Malaysia and Thailand. smart Automobile (Nanning) Sales Co. Ltd. (a fully owned subsidiary of smart Automobile), will fulfil the role of a gateway for smart to the region.
NEVs are battery electric vehicles (BEVs) which are a new generation of vehicles that will be designed by the Mercedes-Benz Design network and developed by the Geely global engineering network. Production is in China for global markets. As part of the vehicle-development program, the smart product portfolio will be extended into the fast-growing B-segment that are in line with smart’s brand positioning with a focus on pure premium electric and connected vehicles.
“With the signing of the MoA, Proton is taking its first steps on its New Energy Vehicle strategic journey. By collaborating with smart, we will be able to gain experience in the selling, servicing, and charging of NEVs and build up the skill sets we require to be a force in ASEAN’s rapidly expanding NEV sector. This is also an opportunity to tap on smart’s customer base, which will open up more opportunities for the Proton brand,” said Dato’ Sri Syed Faisal Albar, Chairman of Proton.
Marketing in Malaysia and Thailand
The MoA with Proton Edar is for the company to establish a multi-level sales and service network in Malaysia and Thailand, as well as a brand experience centre and a number of sales locations, providing the two markets with sales and aftersales services for smart vehicles.
From the description of the MoA, it does not appear that there is any technical collaboration such as transfer of technology or product development and the statement also stresses that ‘currently, there are no plans to collaborate beyond the tenets of the agreement’. This would mean that smart vehicles will be imported and distributed by Proton Edar as an additional business activity, and the vehicles will also not use the Proton brand.
However, as mentioned by the Proton Chairman, it will be an opportunity for the carmaker to gain experience and knowledge about electrification and BEVs which it would also have to offer at some point in the future. Whether the relationship with smart evolves into something broader (eg joint product development) remains to be seen.
The Proton EMAS city car concept by Giugiaro in 2010 was proposed with a hybrid electric powertrain.
Electrically-powered cars are not unknown at Proton. In the 1990s, the first known project was initiated with a company in California to develop electric Wiras, but it never went far. Then, eleven years ago, the company’s EMAS prototype city car proposed by Giugiaro had a hybrid electric powertrain. It has also done R&D on electric powertrains over the past 10 years but has not brought a model to the market.
Proton Saga EV prototype displayed in 2012.
History of smart brand
As for smart, the name may be familiar to some Malaysians as the original smart cars were sold in the mid-2000s, imported by DaimlerChrysler Malaysia (now Mercedes-Benz Malaysia). The smart company (which was founded by the man who created the Swatch watches) had been acquired by Mercedes-Benz which invested heavily to make city cars. However, it may have been a bit ahead of its time and though having a clever design (the vehicles used combustion engines), the relatively high prices and compact size were not so appealing globally. Perhaps the Japanese would have appreciated it but they already had their own kei cars.
Mercedes-Benz tried to make the smart business work and even tried to offer a larger model called the smart forfour that sat on a Mitsubishi Colt platform. That too didn’t sell too well and smart as a company was closed down, with the products being placed under the Mercedes-Benz division up to 2019. To try to keep the brand going, Mercedes-Benz formed a partnership with Geely which would see smart-branded vehicles – using electric powertrains – being developed and produced in China for sale globally.
The original smart cars were sold in Malaysia in the mid-2000s by DaimlerChrysler Malaysia (now Mercedes-Benz Malaysia).
“The smart brand has a unique value and global influence, it has grown to be a leader in urban mobility. Geely Holding will fully support the smart brand with its full advantages in R&D, manufacturing, supply chain and other fields into the joint venture and support its development in China and globally. We will work together with Mercedes-Benz to transform the smart brand into a leading player in urban premium, electric and connected vehicles to successfully develop the brand’s global potential,” said Li Shufu, Geely Holding Chairman.
