Maserati’s recent struggles, as highlighted in Stellantis’ half-year report, point to a sharp decline in sales, with customer deliveries plummeting from 15,300 units in the first half of 2023 to just 6,500 by June 2024. Carlos Tavares, CEO of Stellantis, attributed this worrying sales drop to ineffective marketing rather than issues with Maserati’s products or pricing.
This decline is particularly concerning given Tavares’ past statements, where he warned that underperforming brands within the Stellantis group could face shutdown if they fail to generate profit. While Maserati wasn’t explicitly singled out, the warning applied to all brands under the Stellantis umbrella.
