Sime Darby Auto Performance Porsche Malaysia, which represents Porsche in Malaysia today opened its new outlet in Johor Bahru, adding a fourth Porsche Centre to its network in the country. Located in the waterfront district of Danga Bay in Johor’s state capital, Porsche Centre Johor Bahru was built with an investment of over RM28 million.
The 5,412-square metre, 3-storey facility incorporates the German sportscar maker’s latest “Destination Porsche” concept in its design and layout. This is characterised by a strong emphasis on brand experience, with the aim of creating a gathering space for like-minded Porsche enthusiasts whilst appealing to new customers.
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