Going by normal industry time-frames, a model generation lasts around 5 years or sometimes a bit longer, after which a new generation is launched. Before that time, there are the usual updates to freshen the product against newer rivals. These are usually termed ‘facelifts’ which actually relates to cosmetic changes but there are occasions when there are also technical changes.
But then again, this is a new era of electric vehicles (EVs) and who’s to say that carmakers can’t revise the product cycle time. This is especially so since EV technology is moving at such a fast pace with advancements occurring even within 12 months. The battery packs of today, for instance, are better than two years ago and will likely be even more so in another two years.
Volkswagen today unveiled the latest ID.3, a battery electric vehicle (BEV) which it launched just two and half years ago. Normally, we would be reading about a ‘facelift’ but the carmaker avoids the term and says it is the ‘new ID.3’ – even going as far as to call it the second generation. It’s not unusual though to see ‘new’ since in one respect, it is new compared to the 2022 model.
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