Since the European Car of the Year (COTY) awards began in 1964, the winners have come from European brands with the first one from Japan in 1993. That of course discounts Ford as being as American brand as the Ford models that won were essentially European models. So there has never been an American brand winning the European COTY – until 2023.
At the Brussels Motor Show today, the Jeep Avenger was announced as this year’s winner, probably a surprise to many as there were strong contenders among the other six finalists. It’s the first time that Jeep – a thoroughly American brand – has won the award though other brands in the Stellantis Group (which it is part of) have won awards over the years.
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