China may be one of the important markets for supercar brands but as it only began to open to the world in the 1980s, the first official orders for such cars in modern times were actually made within the past few decades. For Ferrari, the first order the company received was from a customer in Beijing in 1992.
This year, the company celebrates the 30th anniversary of receiving that first order with a one-of-a-kind Tailor Made Ferrari Roma. Drawing inspiration from traditional Chinese aesthetics and craftsmanship through the many personalisation options offered by the Ferrari Tailor Made programme, the Roma was designed in collaboration with the prominent Chinese designer Jiang Qiong’er.
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