For the seventh time since 1964, Ford has launched a new generation of the bestselling sports coupe in the world – the Ford Mustang. As always, there is the promise of better performance and more advanced technologies but also significant is that Ford continues to invest in a product with a combustion engine, instead of going electric (although there is already the Mustang Mach-E).
“Investing in another generation of Mustang is a big statement at a time when many of our competitors are exiting the business of internal combustion engine (ICE) vehicles,” said Jim Farley, CEO of Ford Motor Company. “Ford, however, is turbocharging its ICE growth plan, adding connected technology, opinionated derivatives, and hybrid options to our most profitable and popular cars – all in the Ford Blue family – on top of investing US$50 billion in electric vehicles through 2026.”
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