To spearhead its salvo at the ASEAN market, Chery has selected Malaysia as its regional hub for Right-Hand Drive (RHD) vehicles. This is a significant turning point for Malaysia’s automotive industry, where a known Chinese OEM has a longstanding presence.

For its growth plans in Malaysia, the Chinese automaker has agreed to invest an initial capital of RM170 million.

According to Tengku Zafrul, it is anticipated that the ASEAN EV market would expand by approximately 33% annually, reaching US$2.7 billion (RM12.6 billion) by 2027. From the standpoint of the manufacturing sector, mass electrification in the automotive industry fits in well with our national ESG and net zero strategy. To that end, Malaysia’s attempts to decarbonize its economy will be aided by the release of Chery’s new electric vehicle (EV) models, which will also help expand the country’s EV market.