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VW is trying to rekindle the love many had with the original Beetle for the soon to be launched Volkswagen Atlas with the release of a short video dubbed “Luv Bug”. The story is about a young couple just starting out life together. When they start having a family, and as it grows with every addition, the couple are forced to trade in their older and smaller VWs for newer and bigger ones to accommodate the whole family.

https://youtu.be/DZ3cDd-L1Qg

Speaking of the video, Vinay Shahani, Senior Vice President of Marketing, Volkswagen America, said, “Luv Bug shows the evolution of the Volkswagen brand through the eyes of a growing American family, as they graduate from the iconic Beetle to the compact Jetta sedan then to the versatile Tiguan and eventually to our all-new 2018 Atlas. We are excited to debut the Atlas with an ad campaign that celebrates our heritage and journey, alongside that of our American consumers.”

The song featured in this short video is Dean Martin’s “The Birds and the Bees” which is rather fitting considering how PG13 the video actually is. VW’s clever objective in this video is to portray the large size and spaciousness of the Atlas to viewers by introducing the tagline “Life’s as big as you make it”.

VW’s Atlas is the company’s biggest offering yet and will be built at the company’s manufacturing facility in Chattanooga, Tennessee. It is said to be specifically tailored to meet the needs of the American consumers. Volkswagen says that the SUV offers class-competitive levels of technology and speciousness while maintaining the driving dynamics expected from vehicles that bear the its badge.

Measuring 5037 mm long, 1979 mm wide and 1768 mm high, the Atlas is the biggest VW yet to roll off the production line to date. There are two engine option to choose from, which are the 2.0-litre TSI four-pot that produces 238bhp and a 3.6-litre VR6 one that produces 280bhp. Both engines will be mated to an 8-speed transmission but buyers can opt to have either a front-wheel-drive or 4Motion all-wheel-drive configuration. VW’s Atlas is slated for launch towards the middle of 2017 in the US and with it, VW hope to take the fight to the American Juggernauts known as Ford, Chevrolet and Jeep.

Volkswagen has embraced the future and is looking at augmented reality to pursue the designs of its future models.The company is currently testing this methodology with the use of the Microsoft “HoloLens” augmented reality googles. Unlike Virtual reality ones, HoloLens blends virtual reality with the real world enabling better understanding of shapes and figures in real time. The technology is said to be beneficial to a number of fields and automakers like VW believe, that it will help them shorten the timeframe of their design work.

Hooked up to a mobile computer, Microsoft’s HoloLens can project virtual content onto a physical object through gesture control and voice commands. Ostermann, who heads one of VW’s Engineering Labs uses this technology to help create, mix and match colour schemes and remove any part of a vehicle in real time. he only needs to point his finger and HoloLens makes the changes. Demonstrating this tech with a R-Line Golf, Ostermann was able to change different aspects of the vehicle such as, use different wheels and modify the fenders, turning the vehicle into a very different variant of the original one.

Ostermann’s lab is one of six being operated by Volkswagen Group IT in Wolsburg, Berlin, Munich and San Fransciso. The latest has recently begun operating in Barcelona and together with the other locations, teams will collaborate on the digital future with research institutions and technology partners.

“At Volkswagen, we have been using augmented reality and virtual reality for some time, mainly to obtain a three-dimensional view,” says Ostermann. “We are now taking a major step forward at the Virtual Engineering Lab. We are transforming this technology into a tool for Technical Development. This will allow Volkswagen engineers to work on a virtual vehicle, to change its equipment as they wish and even to design new components virtually. They will be able to see the results of their work immediately.”

HoloLens doesn’t just project objects onto real ones, it also enables teams from different parts of the world to collaborate on the same project, making for a more efficient working environment as changes can be made in instant and be viewed by all members of the team.

The tech is said to still be in the testing phase but in the future, VW hope to be able to call up the entire brand portfolio and make changes no matter how extensive in order to build their best vehicles for the mass market.

Collectible classic cars are always in demand especially those that have been persevered for decades but look as though they had just rolled off the showroom floor. One such car is a 1989 R107 Mercedes-Benz 500 SL with only 1538km on the odometer. Considering that this particular Merc is close to 30 years old, the mileage says a lot about how often it was actually taken out on the road.

This right-hand drive example of the R107 is said to be one of the last ones ever built and was replaced by the R129 series the very same year. Launched in 1971, the R107 was based on the E-Class W114 sedan but utilized larger and more powerful engines from the S-Class. It is the second longest running model in the company’s history and was a favorite among those who wanted a refined luxury vehicle but with the brute power of a sports car. This particular car has a 5.0-litre V8 that produces 242bhp.

Built at a time when Mercedes-Benz engineers were obsessed with perfection, this over-engineered vehicle features “Tempomat” cruise control, air-conditioning, green-tinted sun-deflecting glass, heated seats and a separate hardtop . Amazingly, it still has its original tool kit, book pack and two hardtop release handles.

The car is currently being put up for sale by London classic car retailer Hexagon and is touted as the best example of the R107 Merc in the world right now. The car is being offered with a price tag of £94,995 (RM521,969) at Hexagon Classics’ showroom in London. The lucky buyer will definitely be getting his money’s worth with this R107.

For the fifth time in a row, Fortune magazine has recognized Goodyear as the World’s Most Admired tyremaker and also as the No.1 ranked US based company and ranked No. 2 overall in it’s category. It even finished ahead of its key global competitors in overall score and in seven of the nine categories.

Fortune magazine’s Most Admired list was first introduced in 1983 and considered “the definitive report card on corporate reputations”. Companies that get on the list after a rigorous assessment by 3,800 executives, board directors and securities analysts who make their decision after considering a company’s overall reputation by evaluating innovation, people management, and use of assets, social responsibility, management quality, financial soundness, long-term investment, product/service quality and global competitiveness.

Goodyear began selling its products in Malaysia in 1929 but it was only in 1972 that the company established its own manufacturing plant in Shah Alam. It went on to become the tyremaker’s first facility to be certified for ISO 9002 standards in 1992 and now Goodyear is one of the leading tyre companies in Malaysia producing and selling a wide range of products for various types of vehicles.

As a means to promote the power and agility of the new turbocharged Vento, Volkswagen will initially be taking its small yet powerful sedan on a road tour across the three states.

The company believes that the only true way to convince potential buyers of the capabilities of the new Vento, would be for them to try it for themselves.

The tour will provide the general public with the opportunity to be up close and personal with the new car and drive it to its fullest potential. Besides giving the general public a feel for the car, the tour’s objectives include educating potential buyers on car safety and driving skills. This would include proper seating positions for drivers, correct steering wheel placement, emergency braking, defensive driving skills and how to maneuver through slalom courses. Taking it one step further, VW will also allow members of the public to participate in various stunt demo sessions.

The company will also be bringing along a number of other models for the public to see and test drive. So if you are interested in attending the tour, plan your weekends around the following dates of the first three tours:

18 – 19 March
(10.00a.m – 7.00p.m) -Aeon Bukit Tinggi, Klang

13 – 14 May
(10.00a.m – 7.00p.m) – Mydin Ayer Keroh, Malacca

29 – 30 July
(10.00a.m – 7.00p.m) – Stadium Darul Makmur, Kuantan

The Vento Turbocharged Tour is free of charge and open to the public but only those who have valid driver licenses are allowed to take part in the driving activities. In case you were wondering, the Vento comes with a 1.2-litre TSI turbo engine which is mated to a 7-speed DSG (Dual Clutch) gearbox. Touted as the vehicle with the highest torque in its class, the Vento is said to offer premium power at an affordable price. So, if you are interested to know more about the car, visit the VW Malaysia website or your nearest VW dealership.

Sime Darby Auto Performance (SDAP) has officially launched the new 3S Porsche Centre Penang on 16th March 2017. The 35,575 sq ft facility is located along Jalan Baru in Seberang Perai and can be accessed from Penang island with the use of the first Penang bridge.

The RM15 Million facility boasts impressive capabilities such as a showroom with a capacity to display 10 cars, two air-conditioned dialogue bays and an after sales reception equipped with a Carrera Lounge. The service section of the facility features 9 service bays and a warehouse for spare parts. A welcomed addition to the centre is the Porsche Driver’s Selection shop where visitors are able to shop for their favourite Porsche branded apparel, personal accessories and toy models.

Speaking of the new facility, Arnt Bayer, Chief Executive Officer of Simer Darby Auto Performance, said, “We are thrilled to be moving into Penang with our third Porsche Centre in Malaysia.” He later added, “This new 3S Porsche Centre will enable us to deliver a higher level of customer satisfaction and a unique ownership experience for all Porsche owners and enthusiasts in the northern region.”

Martin Limpert (above, right), Managing Director of Porsche Asia Pacific, said: “The new Porsche Centre Penang marks another milestone for the Porsche growth in Malaysia and is a bold statement of SDAP’s commitment. I strongly believe in the long-term potential for Porsche in Malaysia and I am convinced that this latest addition to the Porsche dealer network will support our growth path and assure an outstanding customer experience.”

If your pockets are deep enough to own a Porsche and you happen to be in Penang, take the time to visit this impressive facility to enjoy all the ammenities that the centre has to offer.

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