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ASEAN Unity Drive 2025 Flagged Off, Proton e.MAS 7 Embarks On 9,000km Journey

The Malaysia Automotive, Robotics and IoT Institute (MARii), with support from the Ministry of Investment, Trade and Industry (MITI) and Tourism Malaysia, has officially launched the ASEAN Unity Drive 2025 (AUD 2025). The initiative, which aims to promote sustainability in mobility, marks the start of an ambitious 9,000km journey across nine ASEAN countries.

A landmark initiative in Malaysia’s leadership in green mobility, cross-border collaboration, and automotive innovation, AUD 2025 will culminate at the Malaysia Autoshow 2025 (MAS 2025), scheduled to take place from May 9 to May 15, 2025, at MAEPS, Serdang.

The official flag-off ceremony was held at Menara MITI and was officiated by the Minister of Investment, Trade and Industry, YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz. He emphasized that the initiative represents the region’s collective strength in advancing sustainable mobility while reinforcing economic integration and environmental stewardship. Malaysia remains committed to shaping a unified mobility ecosystem that accelerates innovation, harmonizes standards, and strengthens ASEAN’s position as a global leader in next-generation transportation. This drive, he noted, is a vital step towards a future-ready automotive industry benefiting the entire region.

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Proton Premiers 2025 Hari Raya Film And Launches Recruitment Drive

Proton premiered the latest instalment of its Hari Raya short film series at a special buka puasa event, marking the second consecutive year of collaboration with Elite Definition Sdn Bhd, the exclusive distributor of Little Joe Air Freshener in Malaysia.

The 2025 edition features the Proton e.MAS 7, the brand’s latest C-segment electric SUV, showcases its standout features that have made it Malaysia’s best-selling EV for the first two months of the year. With a runtime of nearly 27 minutes, the film explores themes of family, forgiveness, and communication—core elements of Hari Raya traditions. Directed by Pekin Ibrahim, the production stars Que Haidar, Azwan Ali, and Fatimah Abu Bakar, bringing an emotional narrative to life.

Proton’s Deputy Chief Executive Officer Roslan Abdullah highlighted the success of last year’s Hari Raya short film, which garnered 5.2 million views across social media. Encouraged by the overwhelming response, the company decided to produce another film that integrates cultural values with the introduction of its first electric vehicle, the Proton e.MAS 7.

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New MG4 Electric Hatchback Revealed in China with Larger Dimensions and Redesigned Look

A new version of the MG4 all-electric hatchback has been revealed in regulatory filings in China, showcasing a significantly larger design and a complete overhaul in styling. The development suggests that MG may be taking a fresh approach to its entry-level EV, particularly as the current MG4 has struggled with low sales in the Chinese market.

The new MG4, now listed by the Ministry of Industry and Information Technology (MIIT), measures 4,395 mm in length, 1,842 mm in width, and 1,551 mm in height, with a wheelbase of 2,750 mm. Compared to its predecessor, which had dimensions of 4,287 mm in length, 1,836 mm in width, and 1,516 mm in height with a wheelbase of 2,705 mm, the new model is notably larger in all aspects. The increased size suggests it is more than just a facelift and represents an entirely new generation.

The redesign extends beyond dimensions, as the new MG4 features an overhauled front fascia, reworked doors, and a revamped rear section. The greenhouse structure between the A and C pillars has also been modified. The styling appears to draw inspiration from the MG3 hatchback while incorporating elements from the MG Cyberster, particularly in the rear, where a wide light strip and arrow-shaped taillights create a striking visual resemblance.

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ASEAN Moves Towards Unified EV Policy to Boost Regional Sustainability

ASEAN member states are working towards the introduction of a standardised electric vehicle (EV) policy to accelerate the region’s transition to clean energy and enhance sustainability efforts. The initiative focuses on addressing key challenges such as battery standardisation and the development of a cross-border EV charging infrastructure.

Investment, Trade and Industry Minister Tengku Zafrul Aziz stated that discussions on these measures have already begun among senior officials and national leaders. The policy aims to mitigate range anxiety for EV users while fostering a resilient and interconnected regional supply chain in the automotive sector. The timeline and framework for the initiative are expected to be finalised and officially announced at the upcoming ASEAN Summit in May.

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Mitsubishi Unveils Xforce HEV in Thailand as Part of ASEAN Electrification Strategy

Mitsubishi Motors has officially launched the Xforce Hybrid Electric Vehicle (HEV) in Thailand, marking its first-ever hybrid model in the ASEAN region. The move aligns with the automaker’s broader strategy to expand its electrified vehicle lineup and strengthen its market presence in Southeast Asia.

The Xforce HEV, based on the petrol-powered Xforce that debuted in Indonesia in 2023, has been designed with a focus on fuel efficiency and enhanced performance. Mitsubishi Motors stated that the hybrid system integrates a newly developed electric motor with a compact yet powerful battery, delivering a seamless and efficient driving experience. The hybrid technology is expected to offer significant fuel savings while maintaining the durability and reliability that Mitsubishi vehicles are known for.

The company emphasised that the Xforce HEV was developed with the region’s diverse driving conditions in mind. Engineers have fine-tuned the vehicle’s chassis and powertrain to provide optimal performance across various terrains, from city streets to challenging rural roads. The inclusion of Mitsubishi’s proprietary Super All-Wheel Control (S-AWC) system ensures superior handling and stability, particularly in wet and slippery conditions.

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Made-in-China Volvo EX30 Cross Country Revealed

The Chinese Ministry of Industry and Information Technology (MIIT) has officially declared the made-in-China Volvo EX30 Cross Country variant, though Volvo has yet to confirm its launch plan for the domestic Chinese market. Meanwhile, the overseas version of the EX30 Cross Country is set for release this summer, with pricing expected to align with the standard EX30, starting at approximately 200,000 yuan (RM130,000).

Visually, the domestic variant remains largely identical to its international counterpart. The front features a black panel that contrasts with the body colour, accompanied by Volvo’s signature T-shaped headlight design and a trapezoidal lower grille. A silver trim element enhances the front bumper. The side profile maintains a floating roof effect, created by a blacked-out roof contrasting against the main body colour, while conventional door handles have been retained.

At the rear, the vehicle mirrors the front with a black panel and distinctive C-shaped taillights, ensuring strong visual recognition. The “Cross Country” badge is positioned on the lower left of the tailgate, while an “Asia Pacific” logo appears on the lower right, indicating its regional market designation. A panoramic sunroof is standard across all variants.

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Latest News

ASEAN Unity Drive 2025 Flagged Off, Proton e.MAS 7 Embarks On 9,000km Journey

Proton Premiers 2025 Hari Raya Film And Launches Recruitment Drive

New MG4 Electric Hatchback Revealed in China with Larger Dimensions and Redesigned Look

ASEAN Moves Towards Unified EV Policy to Boost Regional Sustainability

Mitsubishi Unveils Xforce HEV in Thailand as Part of ASEAN Electrification Strategy

Made-in-China Volvo EX30 Cross Country Revealed

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