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In a lifetime, a person may own 5 or 6 cars, some more and some less. For car companies, the ideal thing is to retain that customer ‘for life’, which is why a range of products is important. There must be affordable products at the entry level so people can join the ‘family’ and then as they get older and requirements change, there are other types of models to suit their needs and budget.

This is why car companies go to great extents to care for their customers and companies like UMW Toyota Motor have had a strong and dedicated customer relationship management since 1988, the first company in Malaysia to have such a department. As a result, over time, the number of loyal Toyota customers in the country has grown and the introduction of loyalty programmes has further cemented the relationship.

Better rewards and enhanced convenience
Now, in 2021, the company is going further with the launch of its Toyota Loyal-T Programme, promising even greater value, better rewards and enhanced convenience for all Toyota owners. The new Loyal-T Programme, which replaces the previous Toyota Merit programme, offers all Toyota owners an opportunity to easily earn points from the time they purchase a new vehicle. Then they continue to collect the points when they send it for servicing at authorised service centres, purchase spare parts, or make repairs or repaint their vehicle at the Body & Paint centres.

Even when they renew their vehicle insurance at the authorised Toyota outlet, there are points to be collected. The accumulated points can then be exchanged for E-service vouchers which may redeemed for future services.

“We have a big Toyota family with many customers across the whole country, and it has always  been our endeavour to ensure that they feel appreciated. Looking back, we have implemented  numerous value-added initiatives and improved services to constantly increase customer  convenience. These efforts, and many more to come, are a means of saying ‘thank you’ to our  customers for their continued trust in the brand and support, and we would like to now  consolidate all of these efforts with the introduction of a loyalty programme to reward our customers directly,” said UMW Toyota Motor President, Ravindran K.

Strengthening the bond with customers
“Buying a Toyota is just the beginning. Like any relationship, you will go through an introduction,  and as you come to know one another better, trust develops, and over years the relationship strengthens. People come and go, but the bond will always remain. This wholesome membership structure for the Toyota Loyal-T Programme recognizes this bond, and it is a sign of our commitment that we will always be there for our customers for generations to come,” added UMW Toyota Motor Deputy Chairman, Akio Takeyama.

Mr. Takeyama said this concept of a total reward scheme and all-encompassing membership structure is one that defines a long-lasting  bond between Toyota and its customers.

Joining the new Toyota Loyal-T Programme is easy: just download the Toyota Drive mobile application available from Google Play Store or Apple App Store. Once the mobile application is installed on a smartphone or tablet, it can immediately be used to register personal details with UMW Toyota Motor. All information is maintained and safeguarded in accordance with the Malaysian Personal Data Protection Act 2010 (PDPA).

Connectivity technologies make motoring safer and give more peace of mind to Toyota owners

MG Cars (the initials stood for Morris Garages) is often remembered, at least by the older generation, as a brand that produced some classic British sportscars. However, the company which was founded in 1924 was sold to Nanjing Automobile in 2005 and became known as MG Motor after Nanjing was merged with Shanghai Automobile Industry Corporation (SAIC).

While some British brands were acquired by other companies and faded away, MG continued to have a presence, even in the UK. It has a range of modern products today and like other carmakers operating in Europe, is preparing to move into the era of electrification.

Design study by studio in London
Having acquired many of MG’s assets in England from the MG Rover Group, the new owners continued activities there and even set up an advanced design studio in London in 2018. This facility has been developing future products and the latest design study it is showing the world is the MG MAZE. This concept car is electrically-powered, of course, and is aimed at the next generation of car users in cities.

A compact 2-seater capable with agility and functionality, its core focuses are high-technology and emotional design. The exterior features a transparent shell, emulating high end gaming PCs with exposed componentry. The outer surface is fluid and dynamic, exposing aspects of the chassis and interior design, that are otherwise hidden from view.

Mobility and gaming concept
Built around the theme of of ‘Get Out & Play’, the concept brings together mobility and gaming. The gaming aspect of the car reflects a desire to discover and reach new achievements, via a points-based reward system. The MAZE helps users to rediscover their city and their world by seeking exciting digital street art that is interacting with structures, buildings, and landmarks.

Inside the MAZE is a pair of floating seats and UX/UI technology developed to enhance the gaming aspect by giving a fun and enjoyable driving experience. The steering is controlled not by a steering wheel but by the driver’s smartphone… which will probably take some getting used to. But who knows – the next generation of drivers may be comfortable with a different form of control, just as today’s fighter pilots are fine using joystick controls as they grew up using them in computer games.

Connecting digital realm to physical one
“With MAZE, we wanted to consider what the future of a car community might look like, building from MG’s fan base and following. The move to digital is unstoppable, so we wanted to create a concept that connected this digital realm to the physical one that gives us the real joy in driving,” said Carl Gotham, Advanced Design Director.

“The concept is a reaction to our lives during recent months, where we have been met with restrictions and limitations on our ability to move around and interact. Exploring the idea of ‘mobile gaming’, we used MAZE as platform for people to get out and rediscover their environment in a new and relevant way, opening up new experiences with their city.”

MG Cyberster concept

BMW has long been associated with sporty cars and even its well known advertising line – The Ultimate Driving Machine – emphasises that. To give the young generation an idea of how sporty BMWs were like in its earlier years, Regas Premium Auto is displaying a BMW 700 Coupe at the new Heritage section in its flagship dealership in Kuching, Sarawak.

Powered by a motorcycle engine
The BMW 700 is a legacy of Wolfgang Denzel, an automotive engineer and a distributor for the brand in Austria. Denzel worked with Italian auto-stylist and designer Giovanni Michelotti to design the vehicle concept based on the chassis of a BMW 600 at the time. Carrying over the proven chassis and suspension from the BMW 600, the all-synchromesh 4-speed transmission, as well as the bevel gear differential were also carried over, along with the flat-twin power unit – originally used on BMW motorcycles – that was increased in size from 600 to 700 cc. The concept model was approved in October 1958, which led BMW to produce both a Coupe and a Sedan variant.

On June 9, 1959, BMW revealed the new 700 Coupe in Munich, Germany. It drew attention from enthusiasts for maintaining the top speed and acceleration as its legendary predecessor – and this was even with more space but not extra weight.

1960 BMW 700 Coupe

1960 BMW 700 Coupe

1960 BMW 700 Coupe

1960 BMW 700 Coupe

1960 BMW 700 Coupe

The following year, BMW delivered more than 35,000 vehicles, with the BMW 700 accounting for some 58% of the brand’s overall revenues. Deliveries of the model totalled 190,000 units by 1965. It was in production for just 6 years but in the years that followed, it would become an iconic model in BMW’s history.

A model that saved BMW
“The BMW 700 Coupe is a timeless classic from the history of the BMW Group, and we are thrilled to be able to showcase this remarkable vehicle here at Regas Premium Auto. Interestingly, the BMW 700 Coupé features the brand’s first monocoque construction, and it helped drive BMW out from near bankruptcy in 1959. In turn, this model created a legacy in the automotive world for small, sporty premium vehicles that continues to be well-loved by many BMW enthusiasts, even 50 years after it was last in production,” said Gavin Tay, Dealer Principal at Regas Premium Auto Kuching.

1960 BMW 700 Coupe

Kuching, incidentally, is where the first BMW (the first generation of the 3-Series) was assembled in Malaysia in the early 1980s. It was assembled at the Sarawak Motor Industries factory until 1988 when the distributor and importer changed to Sime Darby, which established Auto Bavaria to handle the German brand. The BMW 700 Coupe on display, if not imported privately, was probably sold by Asia Motors, which handled BMW at that time before taking on Peugeot and Mazda.

BMW Art Cars now available for viewing from anywhere in the world and with AR too

The British auto industry may have lost the greatness it once had but automotive innovation is still very much present. A new generation of tech companies in the country are venturing into developing electrically-powered cars (EVs) that will become mainstream within a decade or so.

Four of these companies have been working on an innovative all-electric two-seater roofless sportscar ‘designed for nature’. The first concept that has been shown to the public this week is called the Aura is developed and built as a fully working, road-legal prototype.

Funded by the British government’s Office for Zero Emission Vehicles (OZEV) through the Niche Vehicle Network (NVN), the concept car is the joint effort of the companies which have pushed the boundaries of innovation and their specialist fields. They are Astheimer Design, BAMD Composites, Conjure and Potenza Technology.

Each one a leader in their field, they started in October 2020 to create a low emission sportscar that is efficient on power and its demands on the world around it. The concept came from the understanding that as the automotive industry evolves, and the transportation needs of individuals change, there will be a demand for a product that encompasses these requirements.

The vision is of a long-range EV that is designed for nature with sustainability at its core. It also showcases the efficiencies of light weight, low drag and innovative uses of technology to solve consumer issues with running an EV. From placing the batteries and motors in optimised positions to providing rear cowling to the wheels to reduce the strain on the sportscar as it glides through the air, the team has also incorporated natural composite fibres for the bodywork that are not only lightweight but more sustainable within the manufacturing process.

Aiming to show that EV adoption is more accessible than users think, its cutting-edge HMI (Human-Machine Interface) not only aims to reduce driver distraction through its driver infotainment (which includes a self-levelling driver display in the centre of the steering wheel) as well as reducing range anxiety through real-world map and charging availability. The Aura is also the first British vehicle to run the Android Automotive OS.

The current projected range is about 640 kms with a rear-wheel drive powertrain having a system output of 88 kWh. Energy is drawn from two 44 kWh lithium batteries with a full charging time is said to be 4 hours using a 22 kW portable off-car charger.

Nissan to invest £1 billion in establishing Electric Vehicle (EV) Hub as a world-first EV manufacturing ecosystem

From its early days, Volvo has been well known for being a leader in automobile safety, which was its strongest selling point. Then the company (not surprisingly with its Swedish roots) started to be determined about its products being environmentally-friendly. Whatever regulations there were, the carmaker aimed to meet them and even be better than what was required.

Now that the company is moving rapidly towards a fully electrified range of vehicles, the matter of environmental-friendliness is readily addressed as electric vehicles do not have any toxic emissions. As usual, Volvo is also taking the lead in the field with innovative approaches to designing and making the new generation of electric vehicles.

Leather has long been associated with luxury in cars (above) but Volvo Cars will not have leather anymore and use new sustainable or recycled materials that can still maintain the same premium feel in its electric models of the future (below).

Now it is turning its attention to animal welfare and is taking an ethical stand where all new fully electric Volvo models will be completely leather-free, starting with the new C40 Recharge. As part of its ambitions to go completely leather-free, Volvo Cars is working actively to find high-quality and sustainable sources for many materials currently used in the wider car industry.

By 2025, the company is aiming for 25% of the material in new Volvo cars to consist of recycled and bio-based content, as it looks to become a fully circular business by 2040. As part of its climate action plans, it also aims for all of its immediate suppliers, including material suppliers, to use 100% renewable energy by 2025.

The company’s move towards leather-free interiors is also driven by a concern about the negative environmental impacts of cattle farming, including deforestation. Livestock is estimated to be responsible for around 14% of global greenhouse gas emissions from human activity, with the majority coming from cattle farming.

Instead of leather interior options, Volvo Cars will offer customers alternatives such as high-quality sustainable materials made from bio-based and recycled sources. For example, Nordico, a new interior material created by Volvo Cars will consist of textiles made from recycled material such as PET bottles, bio-attributed material from sustainable forests in Sweden and Finland, and corks recycled from the wine industry. This material will make its debut in the next generation of Volvo models, setting a new standard for premium interior design.

Volvo Cars’ new leather-free material for its next generation cars consists of textiles made from recycled material such as PET bottles, bio-attributed material from sustainable forests in Sweden and Finland, and corks recycled from the wine industry.

Volvo Cars will also continue to offer wool blend options and ensure that suppliers are certified to source responsibly, as the company looks to ensure full traceability and animal welfare in its wool supply chain.

“Being a progressive car maker means we need to address all areas of sustainability, not just CO2 emissions,” said Stuart Templar, Director of Global Sustainability at Volvo Cars. “Responsible sourcing is an important part of that work, including respect for animal welfare. Going leather-free inside our pure electric cars is a good next step towards addressing this issue.”

Volvo Cars is also looking to reduce the use of residual products from livestock production commonly used within or in the production of plastics, rubber, lubricants and adhesives, either as part of the material or as a process chemical in the material’s production or treatment. The company takes this step because it believes that while going leather-free is a step in the right direction, doing so alone does not make a car interior vegan.

Volvo C40 Recharge

By aiming to actively replace these materials as much as possible, Volvo Cars takes a strong and ethical position to do what it can to help stop animal harm, by contributing to a reduced demand for these materials containing animal products.

“Finding products and materials that support animal welfare will be challenging, but that is no reason to avoid this important issue,” said Mr. Templar. “This is a journey worth taking. Having a truly progressive and sustainable mindset means we need to ask ourselves difficult questions and actively try and find answers.”

Concept Recharge – a manifesto for the next generation of all-electric Volvos

It was no secret that the N7X Concept shown earlier in the year was a sneak preview of the new Honda BR-V (although the carmaker didn’t say so). Now Honda has finally unveiled the production model online from Indonesia where its global production hub is located. This is the second time that Indonesia is the location for the global debut of the model which was launched in August 2015. However, it was only in May 2017 that it was finally launched in Malaysia.

The second generation of the crossover SUV not only has fresh new looks but, just like the first City and the second one, it appears that Honda took in a lot of feedback from owners to make improvements to the model. Features which may have taken another generation before being available in the BR-V are included as well as the  Honda SENSING driver assistance system.

Honda has not provided dimensions but from the pictures, it seems the new BR-V has grown very slightly, or it could be just the body lines giving that impression. The frontal appearance has gained a bolder look with a distinctive grille flanked by LED headlamps with LEF day running lights. The rear end has new combination lights with LED Light Bars designed to blend in with the body line.

Like the first generation, the second generation of the BR-V also has generous ground clearance. This is something which carmakers who understand the Indonesian market know is an important point. Besides rough roads in the rural areas, there are also floods and being able to cross deep water is appreciated.

Global debut of the first generation in 2015.
Honda N7X Concept shown earlier this year as a preview of the new BR-V.

The original concept of the BR-V was to combine the design and toughness of an SUV and within, offer the cabin comfort and functionality of an MPV. This concept is retained for the second generation with increased comfort levels and more functionality. There are three rows of seats for up to 7 persons. The use of leather lining has also been added in the cabin for a more premium feel. Storage areas have been increased too, with more power outlets. The driver is provided all the necessary information on a 4.2-inch Thin-Film Transistor (TFT) display, supplemented by a 7-inch touchscreen for the infotainment system.

Owners of the new BR-V will enjoy more convenience with features such as Remote Engine Start, Walk-Away Auto Lock function, Smart Entry System and auto-folding door mirrors. With the auto-lock function, the doors will lock automatically when the driver has walked at least 2 metres or more from the car.

In safety too, the new BR-V makes a big leap with the inclusion of Honda SENSING. This is a suite of assistance systems to help the driver avoid an accident or act automatically to prevent the accident. These systems, already available in the other models, include adaptive cruise control, lane-keeping, automatic emergency braking and automatic headlight high beam control. Also included now are  Hill Start Assist, Vehicle Stability Assist and side airbags (besides the front ones).

Also of note is the addition of Honda LaneWatch, a blindspot monitoring system that makes use of a camera on the left side of the car. The mirror is mounted on the door mirror and captures real-time imagery of the area along the side of the car, displaying it on the screen on the dashboard. It is only active when the left turn signal is on, and the imagery is clear even at night.

The new BR-V continues to use a 1.5-litre DOHC i-VTEC petrol engine (improved, of course) with maximum output of 121 ps/145 Nm. Customers can choose a manual transmission or a new CVT which delivers power to the front wheels.

Over 255,000 units have been sold since the model was launched in Indonesia, of which around 30% were delivered in the Indonesian market. While the City is Honda Malaysia’s strongest seller, the BR-V has also had its own following among families with its 7-person cabin and entry-level pricing. Until July this year, over 35,000 units have been assembled in Malaysia.

Honda Malaysia has mentioned that a new model will be launched before the year ends and this new one could be it. Given the need to pump up interest for people to shop for cars again, Honda Malaysia is unlikely to wait two years to launch the new BR-V, as was the case with the first generation.

To know more about Honda models in Malaysia, visit www.honda.com.my.

World premiere of Honda N7X Concept in Indonesia previews next BR-V 7-seater

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