Malaysia is a bright spot on Shell’s global radar and we often get new products or services before many other markets. Even with promotional campaigns, Malaysia might be chosen to be a pilot market before it is rolled out more widely. The latest campaign is the Limited Edition Shell Motorsports Collection which the energy company is offering only in a few countries.
The seven competition cars in the collection have not been randomly selected but are models where their manufacturers or racing teams have a partnership with Shell. They represent not only Shell’s diverse involvement in motorsports today but also reflect on a long historical relationship the company has had with racing machines, including Formula 1 and the World Rally Championship.
(more…)
