Although the Sarawak and Sabah markets for new vehicles are smaller than in Peninsular Malaysia, many car companies still give the East Malaysian region a lot of attention. Those selling vehicles like pick-up trucks and SUVs, in particular, have a large potential market that continues to grow.
The potential of the market in East Malaysia has led companies like Mitsubishi Motors Malaysia (MMM) to develop its sales and aftersales network which now has 14 outlets (7 in Sarawak and 7 in Sabah), with the opening of a new outlet in Sarawak recently.
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