Growing up in Malaysia during the 1980s and 1990s, Proton sedans were a common fixture in many households, known for their affordability, reliability, and practicality. These cars, proudly made in Malaysia, often served as the first vehicle for families and were passed down to younger generations as children grew up and needed a means to commute to college or work. Proton’s legacy, now more than 40 years strong, continues as the top-selling brand for sedans in Malaysia, with a remarkable 3.85 million units sold to date.
This legacy is built on iconic models such as the Proton Saga, Proton Wira, and Proton Waja, with some even serving as police cars in Humberside County, UK. Proton has also introduced newer models, such as two generations of the Proton Persona, the Proton Prevé, and the latest addition, the Proton S70, which was launched in November 2023.
The Proton S70 has quickly become a favorite in the C-sedan category, achieving 14,877 sales as of September this year. With an average of 1,640 units sold per month since January, it leads the segment, particularly in Selangor, Johor, and Penang. However, the biggest success story remains the Proton Saga, with over 2 million sales since its launch in 1985. Over three generations, the Saga has evolved significantly, with improvements in safety, design, performance, and comfort.
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