The Malaysia Automotive, Robotics and IoT Institute (MARii), with support from the Ministry of Investment, Trade and Industry (MITI) and Tourism Malaysia, has officially launched the ASEAN Unity Drive 2025 (AUD 2025). The initiative, which aims to promote sustainability in mobility, marks the start of an ambitious 9,000km journey across nine ASEAN countries.
A landmark initiative in Malaysia’s leadership in green mobility, cross-border collaboration, and automotive innovation, AUD 2025 will culminate at the Malaysia Autoshow 2025 (MAS 2025), scheduled to take place from May 9 to May 15, 2025, at MAEPS, Serdang.
The official flag-off ceremony was held at Menara MITI and was officiated by the Minister of Investment, Trade and Industry, YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz. He emphasized that the initiative represents the region’s collective strength in advancing sustainable mobility while reinforcing economic integration and environmental stewardship. Malaysia remains committed to shaping a unified mobility ecosystem that accelerates innovation, harmonizes standards, and strengthens ASEAN’s position as a global leader in next-generation transportation. This drive, he noted, is a vital step towards a future-ready automotive industry benefiting the entire region.