BMW led the European battery electric vehicle (BEV) market for the first time in July 2024, surpassing Tesla in a significant milestone. According to data from JATO Dynamics, BMW sold 14,869 BEVs during the month, edging out Tesla by approximately 300 units. This shift underscores the growing success of traditional automakers in the electric vehicle (EV) space, despite Tesla’s dominance.
BMW’s achievement comes amid a broader trend where traditional car brands, bolstered by government policies and strong customer loyalty, are beginning to catch up to pure electric vehicle manufacturers. BMW reported a 35% jump in BEV sales from the previous year, while Tesla saw its registrations fall by 16%.