The all-new Everest joins the Ford range in Malaysia, adding a SUV to the next-generation Ranger pick-up in Sime Darby Auto ConneXion’s offerings. This is the third generation of the SUV that was developed for ASEAN and other Asia-Pacific markets around the world and it’s no secret that the Everest (also known as the Endeavour in India) shares a lot with the latest Ranger.
Though the Everest is on the same platform as the Ranger, the shared approach was not considered when the Ranger was being developed in the 1990s as Ford’s ‘Asian Car’. However, with the growing popularity of SUVs, Ford knew it had to have a representative in that segment too. It had the Explorer, once the bestselling SUV in the world, but that was essentially a North American product not really suited for the rest of the world.
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