In order to grow its volumes further, Proton will need to look for new markets outside Malaysia and while the number of export markets is small, the increasing popularity of the Malaysian brand means brighter prospects for the future. One such market which is showing great potential is South Africa, which Proton returned to this year after a 10-year absence.
For its return, Proton teamed up with CMH (Combined Motor Holdings) Group, an investment holding company which has been active in the motor business since 1987. Proton joins a long list of global brands that CMH represents, some of which are Ford, Chery, Honda, Toyota, Suzuki, Mahindra, Peugeot and Citroen.
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