Audi, in partnership with SAIC, is set to redefine its presence in the Chinese market with the Audi E, an electric car tailored exclusively for China. Spotted during road tests, this innovative EV is slated for a summer 2025 (June – August) launch and departs from Audi’s traditional design language, notably omitting the brand’s iconic four rings.
Acknowledging the challenges faced by its electric vehicles in China, Audi has made a strategic shift. Market acceptance for the brand’s EVs has historically been lukewarm, highlighted by a 2022 promotional campaign attempting to raise awareness of Audi’s electric offerings. To combat this, Audi has introduced a new sub-brand under the name “AUDI,” designed specifically for China. The vehicles will be developed and produced entirely within the country to cater to local tastes and preferences.
The Audi E, the first model under this initiative, debuted as a concept car in November 2024. The production-ready version, now undergoing tests, promises a blend of cutting-edge technology and sleek aesthetics to capture the attention of China’s increasingly sophisticated EV market.
