The 2025 Proton X70 has officially launched in East Malaysia, marking a significant moment for Proton as it tailored a dedicated debut for its popular C-segment SUV. This launch emphasises Proton’s focus on the Sabah and Sarawak markets, highlighting the importance of these regions in the brand’s growth strategy. The X70, initially launched in December 2018, has been enhanced with a comprehensive range of upgrades to keep it at the forefront of the SUV segment, including refreshed styling, improved interior features, advanced safety systems, and a powerful turbocharged engine.
Key to the success of the Proton X70 is its importance in the premium SUV market across Malaysia, where it has gained a loyal following with over 100,000 units sold and seven awards to its name. Globally, its Geely Boyue counterpart has been equally successful, with over 1.8 million units sold across 49 countries. The latest iteration, the 2025 Proton X70, is designed to build on this legacy by offering cutting-edge features and enhanced performance that cater specifically to the unique needs of East Malaysian customers.