The BMW i Vision Dee concept unveiled in January of this year provided an intriguing look at BMW’s upcoming electric car design. At the IAA Mobility 2023 trade show in Munich, a more developed version of the same concept will now make its premiere. It will contain extra design cues and functions that will be implemented into production versions.

This design approach places a strong emphasis on highlighting iconic BMW elements such as the distinctive BMW kidney grille and the Hofmeister kink in the side window graphic. These enhancements infuse the design with a more pronounced BMW character and identity.

The next generation of BMW iDrive ensures a one-of-a-kind digital user experience, seamlessly integrating the realms of reality and virtuality. This advanced technology promises an immersive and intuitive interaction for occupants.

Furthermore, the commitment to sustainability is evident in the increased use of secondary raw materials, resource-efficient production processes, and the adoption of a fully electric drivetrain featuring sixth-generation BMW eDrive technology. These eco-conscious measures significantly reduce the carbon footprint of the Neue Klasse throughout its entire lifecycle.
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