Jaguar is embarking on a transformational journey to recapture its founder Sir William Lyons’ original ethos: “Copy Nothing.” At the forefront of this reimagining is the unveiling of the Jaguar Type 00, a design vision concept that boldly represents the brand’s new creative philosophy, “Exuberant Modernism.” Premiered at Miami Art Week 2024, this distinctive concept previews the future of Jaguar—a fearless statement of design, innovation, and electrification.

The Type 00, pronounced “Type Zero Zero,” is a physical manifestation of Jaguar’s vibrant new identity. It combines a rich heritage with cutting-edge technology and visionary design. Its striking silhouette features a long bonnet, a sweeping roofline, a fastback profile, and dramatic 23-inch alloy wheels. This revolutionary form is made possible by Jaguar’s dedicated Jaguar Electric Architecture (JEA), ensuring not only bold aesthetics but also state-of-the-art electric vehicle (EV) performance.

Jaguar’s decision to unveil Type 00 at Miami Art Week underscores its alignment with the art world, showcasing a celebration of British creativity. Two interpretations of the concept were presented: a Satin Rhodon Rose model, dubbed “Miami Pink,” inspired by the Art Deco charm of the city, and an Inception Silver Blue variant, nicknamed “London Blue,” paying homage to Jaguar’s British roots. Both iterations highlight the artistry that has been integral to Jaguar’s identity for decades.

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