Hyundai Motor Company has unveiled its latest concept car, the INSTEROID, a radical reimagination of its successful INSTER electric sub-compact urban SUV. Revealed in Seoul, INSTEROID pushes the boundaries of automotive design by merging gaming aesthetics with extensive customisation, aimed at engaging a new generation of drivers.
Built as a bold “What if?” design project, INSTEROID takes inspiration from the INSTER, which has gained international acclaim, including being a top-three finalist for the 2025 World Car of the Year award. Unlike its production counterpart, INSTEROID embraces an aggressive, performance-driven design, marked by widened bodywork, aerodynamic enhancements, and motorsport-inspired elements such as track-optimised wheels and a prominent wing spoiler.