Hyundai Motor and BAIC Group are committing $1.1 billion to revive their struggling joint venture, Beijing Hyundai Motor Co., as they aim to reposition themselves in China’s fiercely competitive auto market. The funding is set to stabilize the joint venture’s financial health and accelerate its transition toward electric vehicles (EVs), a segment dominated by domestic manufacturers like BYD.
Facing Challenges in a Shifting Market
Beijing Hyundai has experienced a sharp decline in fortunes, with sales plummeting 41% year-on-year to just 137,300 vehicles through October 2024. This stark drop reflects broader struggles faced by foreign automakers in China, who are losing market share to rapidly rising domestic EV brands.
Financially, the joint venture is in dire straits. Losses amounted to 2.6 billion yuan in the first nine months of 2024, following a 5.4 billion yuan after-tax deficit in 2023. Asset values have also shrunk by nearly 14 billion yuan from the end of 2022 to September 2024, underscoring the gravity of the situation.