The war on COVID-19 has not ended and our dedicated frontliners continue the fight to protect us and save those who are infected. The hospitals continue to need medical supplies, a large portion of which has to be disposed daily as they are part of the Personal Protective Equipment (PPE) personnel must wear. At the same time, the hospitals also require other equipment for patients who may be undergoing intensive care or recovering.
Support for war on COVID-19
Perodua has always been supporting key public institutions nationwide in various ways, more so in the past year when it made major contributions in cash and supplies to help in fighting the pandemic. Recently, the Malaysian carmaker contributed an additional RM80,000 worth of medical supplies to Hospital Sungai Buloh, a key medical facility that handles a large number of COVID-19 cases.
The medical supplies included 5,000 face shields, wheelchairs equipped with safety belts, commode chairs, transfer boards, bed railings, rehabilitation chairs, walking frames, walking sticks and a therapy tilt table.
35,000 faceshields donated nationwide
The face shields, manufactured by an associate company of Perodua, were also contributed to various organisations in Malaysia over the past year. The latest contribution brings the total number to 35,000 pieces. Recipients of the face shields have been schools, clinics, local government offices and councils, and even hawkers at markets in Perodua’s surrounding community.
Faceshields donated to a school in Hulu Selangor last year.
“We will continue to communicate with key public institutions to see where Perodua may contribute strategically in supporting the nation. We thank and salute our brave men and women who work tirelessly to serve us all,” said Perodua’s President & CEO, Dato’ Zainal Abidin Ahmad.
Opel, a brand more familiar to older Malaysians, has brought back the iconic Manta as a one-off all-electric special to celebrate the coupe’s 50th anniversary. Called the Manta GSe ElektroMOD, it reflects the growing trend of transforming classic cars like into so-called ‘RestoMods’ with modern components and powertrains.
Change of ‘heart’
The first electric RestoMod by Opel (once a GM subsidiary and now part of the Stellantis Group), the Manta GSe has an electric powertrain with an output of 108 kW (147 ps) and 225 Nm of torque. It uses the original 4-speed gearbox, allowing drivers to manually change gears, or alternatively, engage the fourth gear and drive automatically.
With a 31-kWh lithium-ion battery pack, the Manta GSe has a claimed range of around 200 kms, with regenerative braking to improve range. Full recharging with a 9-kW onboard charger can be completed in just under 4 hours.
Design elements from Vauxhall
The Manta GSe also uses some of the latest design elements from Vauxhall, the British brand that is also part of the Stellantis Group. These include the brand’s Vizor-styled front end with Pixel technology allowing it to issue messages, such as ‘I am on a zero e-mission’, followed by the silhouette of a manta ray gliding over the Pixel-Vizor.
The original Manta in 1973
The front end also features LED daylight running lights, while the iconic circular rear lights come with a striking three-dimensional LED design. The yellow paintwork is contrasted by the signature black bonnet, with the wheel arches housing specially designed 17-inch Ronal alloy wheels with 195/40 tyres at the front, and 205/40 tyres at the rear.
Digital tech inside
As expected of a modern RestoMod, the interior features the latest digital technology. The classic round instruments have been replaced by a Pure Panel, with two driver-oriented 12-inch and 10-inch digital displays. The sound system has also been modernised with a new unit that has connectivity which was not available in the 1970s.
The sports seats come with a yellow centre line and have a modern structure for improved comfort and support. The steering wheel has a classic 3-spoke design (no airbag as this is only a showcar) and features a yellow marker in the 12 o’clock position for an added sporty touch.
Surfaces in the cockpit and door panels are matt grey, matching the neo-classic’s other yellow and black coloured elements. The ceiling of the passenger compartment is lined with fine Alcantara and completes the stylish ambience.
Lim Tayar, a member of the CKL Group, an automotive services group, has launched the Lim Tayar Family (LTF) licensing programme for the aftermarket industry. The programme enables tyre retailers and car workshop owners to upgrade their business for growth and profitability. With the LTF programme, tyre retailers as well as car workshop owners will be able to get the expertise and support to drive and manage their business from Lim Tayar, which has been in the tyre servicing business in Malaysia since 1985.
Alternative to legacy dealership model
According to Clement Lim, Joint Managing Director of CKL Group, the pandemic which started last year has brought to light the struggles of the dealership model in Malaysia. “Hence, we have specially curated this programme to offer assistance to these owners who are looking for a better option than the legacy dealership model. This programme will also cater to those who wish to upgrade their business under the umbrella of a trusted and reputable vehicle servicing chain store,” he explained.
“Lim Tayar is one of the largest one-stop car service chains in Malaysia. Together with our sister company, School of Skills which offers technical vocational training, we are confident we will be able to help our partners to build up the skills of their current workforce and also to mitigate the skilled manpower shortage faced by the industry,” he added.
35 years of experience
Under the programme, the licensed workshops or tyre retailers will have the support of a Lim Tayar which has been acquired over 35 years of experience in the industry. Other benefits include inventory support like tyres, engine oil, spare parts, batteries, marketing, as well as a comprehensive business operations solution, which includes a point-of-sale system, a fixed price list and a ready-to-move in business premise located at a strategic location.
The LTF Programme will offer similar benefits as that of a franchise. However, the partner workshops will also have the flexibility to offer additional services or other areas of expertise, apart from what Lim Tayar has to offer. There will also be a flexible financing plan for the programme, which includes an installment plan for the licensing fee as well.
Complementing Lim Tayar’s network
The licensing programme will also result in an expansion of Lim Tayar’s services and network nationwide. Currently, the CKL Group owns 18 Lim Tayar outlets in the Klang Valley and one outlet in Seremban. “With this nationwide expansion, we will be able to offer the same experience through our licensed partners to our customers all over the country,” Mr. Lim said.
Gulf Oil was one of the original ‘Seven Sisters’, the biggest oil companies in the world which dominated the industry up till the mid-1970s. Like many companies in the oil industry, Gulf Oil used motorsports as one of its marketing tools, sponsoring Ford and McLaren in major international races like the Le Mans 24 Hours.
It ceased to exist after the mid-1980s but various spin-off businesses continued in various fields. One of those companies, known as Gulf Oil International, signed a multi-year multi-year strategic partnership with McLaren in July 2020 which will see the name and iconic colours on the British sportscars as well as business associations in other areas.
Various partnership activities
For example, Gulf is now the preferred lubricant supplier to McLaren Automotive, with all cars filled with Gulf Oil and fuel optimised for its high-performance engines. Gulf branding will also be displayed at McLaren Automotive’s PURE customer events that take place around the world, at retailers and on team kit.
In addition, a small and exclusive number of customers will be given the option to have their car hand-painted by McLaren Special Operations (MSO), the firm’s bespoke division, in Gulf colours which echo the famous F1 GTR Le Mans car that raced in the 1990s. In October last year, an Elva Gulf Theme by MSO was unveiled during the Goodwood SpeedWeek in England.
Senna GTR LM in Gulf colours
MSO project
This month, MSO reveals a bespoke 720S in the iconic Gulf racing colours, the hand-painted livery having taken 20 days to complete. Having trialled several iterations to create the perfect finish from McLaren Automotive paint technology partner AkzoNobel’s exhaustive pallet of premium automotive paint hues.
In addition to the iconic racing blue and orange colours, MSO has echoed the Gulf solid orange colour on the brake calipers, with the bespoke interior of this 720S featuring matching blue and orange stitching with Gulf logos embroidered on the headrests and painted on the sills.
The famous McLaren steering wheel incorporates a centre band to match the exterior stripe in Gulf solid orange and Gulf solid dark blue on the visual carbon fibre spokes. Matching key shells are also provided to the customer.
Technical specs similar to other 720S models
Technically, the 720S remains the benchmark supercar with a twin-turbocharged V8 engine producing up to 720 ps/770 Nm to give a claimed 0 to 100 km/h time of 2.9 seconds and an unrestricted maximum speed of 341 km/h.
Its carbonfibre Monocage II contributes to a class-leading lightest dry weight of 1,283 kgs, while Proactive Chassis Control II suspension and active aerodynamics provide the outstanding performance on both road and track.
The 720S is the culmination of a joint project between MSO and Gulf to ensure a perfectly colour-matched range of paints in metallic and solid finishes that capture both of their unique identities. “McLaren Automotive has firmly established itself as the pioneering supercar company within just 10 years, but the McLaren brand has a remarkable history before this and it is always great to see customers embracing famous liveries on modern McLaren supercars,” said Mike Flewitt, CEO of McLaren Automotive.
“The 720S in Gulf colours celebrates two high-performance brands who draw on a deep automotive and racing history that have embarked on a new strategic partnership to excite customers and fans around the world. This project is a showcase of MSO’s capabilities and echoes the recent full restoration of the McLaren F1 GTR 25R, a car raced in the 1990s. The 720S in such an evocative livery and interior finish, created in close association with Gulf, which perfectly shows the potential for our customers to work with MSO’s skilled team to personalise their McLaren,” he said.
The Toyota Eco Youth (TEY) Program began 20 years ago and has become an annual event which UMW Toyota Motor (UMWT) continues to run. Even the ‘new normal’ brought on by the COVID-19 pandemic did not dampen UMW Toyota Motor’s efforts to cultivate environmental consciousness among Malaysia’s younger generation.
Spirit of inclusivity and freedom of ideas
For its 20th year, the event has an aptly coined theme – Reimagining Mobility – to promote the spirit of inclusivity and freedom of ideas as the foundation for creation of safe and eco-friendly mobility, despite the challenges of the pandemic.
Digital/online platform
In view of the pandemic conditions, the format has been revised to run on a fully online platform. Launched in January 2021 (for secondary school students aged 13 – 16 years old), it attracted the participation of 282 teams from 177 schools, the highest ever participation recorded by the program.
The adaptability of the program into a digital/online platform has included interactive e-learning lessons and workshops which proved to be highly effective. All in all, school teams were able to showcase their ideas through impressively produced videos and online presentations.
Since last December, 16 shortlisted teams have been formulating their proposals which were posted in social media channels for the public to view. Additionally, each team developed a podcast episode presented on Spotify.
The final judging phase in April saw 10 finalists being selected and the winning teams will be chosen after making their respective ‘pitches’ through live presentations on May 29, 2021.
Waste and recycling themes
Addressing the issue of waste and recycling were popular themes for the proposals. Showcasing impressive capability for innovation and advanced technology, many schools put forward ideas for digital smart tools, supported by carefully built prototypes.
Prize money doubled
“As always, we are highly impressed by the quality of the projects and the innovative ideas proposed. It is never easy for our judges to choose the best as everyone is a winner in their own way,” said President of UMW Toyota Motor, Ravindran K.
This year, UMWT has doubled the prize money to further reward ingenuity amongst the youth. Winning teams stand a chance to win cash prizes from a RM64,000 prize pool.
About the Toyota Eco Youth program
The program began 20 years ago in collaboration with the Malaysian Ministry of Education. Over the course of two decades, 258 schools, 1,910 secondary school students and 762 teachers. Have participated.
Each year, challenging and interesting themes have been provided, and participants have come up with innovative solutions and proposals applicable to their school or community. Over RM7 million has been spent by UMWT to run the program annually.
An annual event that has the participation of secondary schools from all over the country.
“Toyota Motor Corporation and UMW Toyota Motor are proud to be playing a part in cultivating environment consciousness and innovative thinking for the young generation. This year, we are pleased to share our vision for mobility with these students. It is assuring to know that the next generation will be ready to face new challenges that arise as we all strive to make our planet a more mobile and inclusive place for everyone,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.
The Hyundai Pony (which was never sold in Malaysia) is a significant model in the history of the Korean auto industry. As the first mass-produced and exported model, its significance to Koreans is similar to what the original Proton Saga is to Malaysians. It was with the Pony that the Korean auto industry accelerated onto the world stage over 45 years ago.
Retro-modern model
Recently, Hyundai Motor Company revealed the Heritage Series Pony, a retro-modern reconstruction of the original Pony and placed it at the new Hyundai Motorstudio Busan in South Korea as part of its ‘Reflections in Motion’ exhibition.
Legacy features in design
The Heritage Series Pony combines distinctive legacy design features –the work of legendary automobile designer Giorgetto Giugiaro – with modern touches to offer a glimpse of the future. Its exterior is marked by a matte, shimmering surface of silver throughout front to rear part of the vehicle, hatchback silhouette.
Notable features include camera-based, fender-mounted exterior mirrors to the fore of the windshield, pixelated round headlights and U-shaped taillights made of LED lights. The pixelated round headlights and U-shaped taillights embody the company’s ‘Pixel Road Trip’ design approach that incorporates pixels and 8-bit graphics also utilized in the IONIQ 5 and 45 concept car.
Premium materials, classic feel
The interior has a string of chic and modern features, including doors made of premium materials that exude a classic feel, a modern lighting system, a speed-gauging instrument panel made of lighted vacuum tubes as well as other stylishly retrofitted design elements. It also contains future-oriented elements, not only retro style.
Examples are the digital touch transmission, cradle space for mobile phone and voice-activated steering wheel. In the boot is a last-mile mobility device with a stainless steel case, representing Hyundai Motor’s human-centered design commitment.
About the original Pony
The Pony made its debut in October 1974 in Turin, Italy, and went on sale by the end of the following year. There were various bodystyles, including something like a pick-up, with the 5-door hatchback being popular as such a bodystyle gained wide acceptance in that decade.
While the platform was based on the Morris Marina, the powerplants were 4G engines from Mitsubishi Motors with sizes from 1.2 litre to 1.6 litres. The car was exported to many countries, introducing Hyundai Motors in many cases although the name was not unfamiliar as Hyundai was already well known in shipbuilding and construction.
The Pony went through two generations by which time Hyundai Motors’ product range had widened considerably and other models were introduced. Quality was an issue which was understandable at the start, but the carmaker worked hard to improve quality. In fact, the Chairman of the company said that even if they could not beat Toyota on sales volume, they should at least beat it in quality.
Abarth is an old name in the European car industry, with a history going back to 1949. It was an independent company back in the days when even small companies could do okay even with small volumes. But by the 1970s, as competition increased, it was a challenge if you didn’t have sufficient size and so Abarth was taken in by the Fiat group where it has remained to this day (continuing its existence in the Stellantis Group).
Historically, Abarth has been a performance brand (and this was long before such a term came into use). After all, founder Carlo Abarth was sporting director of the Cisitalia factory racing team which ceased operations and led to him founding the company. Later, when acquired by Fiat, Abarth was responsible for motorsport activities to make use of its long experience.
Strong presence in motorsports
The 1960s were probably the period the brand was well known in motorsports, having a presence in sportscar racing and hillclimbs and challenginf Porsche and Ferrari. One of the sportscars from this period of its history was the Abarth 1000 SP. This was an ambitious and revolutionary project where the ‘SP’ indicated Sports Prototype, a covered-wheel car made exclusively to compete in racing competitions, with few models actually built.
Built in 1966, the car was a light and powerful spider featuring simple, low and streamlined shapes. The technical and stylistic excellence of this car soon led to an outstanding series of victories – both for teams and private customers – which further contributed to reinforcing the Abarth brand’s sporting prestige.
Although few cars were built, the story of the Abarth 1000 SP did not end in the 1960s. In 2009, Abarth and Alfa Romeo (also in the Fiat empire) renewed their bond and looked at how to expand the range of the Abarth brand. Various alternatives were considered, including that of a reinterpretation of the 1000 SP involving the creation of a medium-sized sportscar with an attractive silhouette and essential lines
2013 Alfa Romeo 4c
The Alfa Romeo 4C
This concept – a light car with an excellent weight/power ratio – became the basis of two distinct projects, which were developed in parallel. The first was that of the new Abarth 1000 SP, while the second focussed on another car which would soon continue the tradition of Alfa Romeo sportscars: the 4C. The Alfa Romeo 4C went into production but the 1000 SP project remained at the draft stage.
In 2021, the modern 1000 SP has finally been built, albeit as just one unit. The new Abarth 1000 SP project was shaped fully in line with its forerunner – the points and lines of the original car’s design have been respected, to ensure continuity between the sportscar of the 1960s and the concept car of the new millennium. In between lay the creative process and the rediscovery of an ambitious idea.
A ‘remastering’ operation
The spark for the revival of the old project came from the same mathematics as the prototype imagined in 2009, subjected to a ‘remastering’ operation to advance and perfect the car’s ultimate design. Furthermore, it would also be an evolution of the Alfa Romeo 4C, benefitting from another decade of technological advancements,
The 2021 1000 SP is an organically balanced car, in which three key design principles that were embedded in the original model of the 1960s have been respected – its lightness; the aerodynamics; and ergonomics. And being a sportscar, this concept is embodied in the optimisation of vehicle control, and how one ‘feels at ease’ on board, in terms of spacial and dimensional perception, and of driveability.
Echoes of ancestor
All three elements have played a fundamental role in the design of this one-off car. The lines and aesthetic elements that shaped its ancestor echo strongly in the new 1000 SP which also echoes the layout of the central-engined spider. The cockpit windscreen, which protects even the tallest drivers from strong airflow, boasts the famous sculpted side deflectors, with a low profile sweeping up towards the roll-bar. The roll-bar is deliberately exposed, further underlining that fact that that this is a genuine spider.
The rear geometries emphasise the perfect harmony between the back headlights and exhausts, and also the open slots for engine cooling which were present on its ancestor. The paintwork is categorically red and the characteristic air intakes appear all over the car body. The lights too respect the minimalist scheme of the historic 1000 SP, with point-like headlamps on the nose and a single pair of round headlights at the back, to emphasise the car’s width.
Under the “skin”, the tubular frame of the historic Sport Prototype is replaced by a hybrid frame with the central cell in carbonfibre and the front in aluminium. This helps keep the car’s dry weight to just 1,074 kgs.
Like the Alfa Romeo 4C. the 1000 SP also has a powerful 1.8-litre supercharged 4-cylinder aluminium central engine. This is tuned to deliver up to 240 bhp, giving a top speed capability of over 250 km/h.
With the auto industry accelerating towards electrification of its products, the FIA – the world motorsport governing body – is also making changes in regulations and introducing new categories that reflect the industry change. Of course, electrification is not new to motorsport and in Formula 1 and the World Endurance Championship, hybrid-type powertrains have been in used for many years.
Now the FIA is starting electrification in the World Rally Championship (WRC) with hybrid power to be introduced in the top tier. Three automotive firms – Hyundai, Toyota and M-Sport Ford – have agreed to a set of principles in the form of a ‘new deal’ that formalizes the close collaboration between all WRC stakeholders – manufacturers, the WRC Promoter and FIA – started in 2019, when the introduction of hybrid technology in 2022 was announced.
In this joint initiative, the FIA and WRC Teams are committing equally to the development of the hybrid technology that will be incorporated in the new-generation cars. In addition, the FIA introduces an innovative partnership model based on a 3-year cycle, unlike the current annual commitment, which will offer better stability and planning opportunities as well as a new marketable asset for all parties.
Shared contribution for technology development
The 3-year agreement includes a shared contribution to the development costs of the technology for this new era, which will have a strong focus on safety, cost management and sustainability. Through this model, the participation in the FIA World Rally Championship will shift in 2022 to a numerus clausus (closed number) system of 4 slots, with each of the three current manufacturers and the FIA owning one slot.
The FIA and the manufacturers have made a significant investment in this program which will see the development of a state-of-the-art plug-in hybrid powertrain. The Rally1 category that will replace the World Rally Car category continues to gather momentum ahead of its planned 2022 roll-out, with the commitment from the series’ current manufacturers coming as a new milestone following the approval of the technical regulations by the World Motor Sport Council.
While securing the commitment of the three current manufacturers until 2024, the FIA reaffirms its determination to developing new stability and cost-effective solutions at difficult times commercially. The Rally1 category will also showcase major safety breakthroughs with a new safety cage design, developed in collaboration with the manufacturers following an exhaustive analysis and crash test program.
M-Sport Ford, Hyundai and Toyota have given their commitment to support the new Rally1 category with hybrid technology.
Making sport more sustainable
“The FIA World Rally Championship is on the brink of reaching an important milestone with the new-generation cars, Rally1, coming in 2022. A switch to plug-in Hybrid power reflects the latest trends in the automotive industry, at the same time making the sport more sustainable. This was made possible owing to the joint efforts of the Manufacturers and the FIA,” said Jean Todt, President of the FIA.
“The fact that all three of the brands currently involved in the WRC committed for a further 3 years proves that world rallying is heading in the right direction. Thanks to everyone who contributed to this achievement. And this comes together with the transition to sustainable energy, which is one of the main objectives of the FIA and its Purpose Driven movement,” he added.
Together with technical partner Compact Dynamics, these are some of the key project milestones:
• Design and prototype manufacture of the hybrid units
• Bench testing of the prototype units is in progress
• Initial units supplied to teams for integration into their safety cell designs
• Analysis of assimilation of turbocharged petrol engine with hybrid units along with dyno testing
• Selected private testing of Rally1 development cars
Formula 1 cars have had hybrid power units for some time now, along with WEC cars.
On course for 2022 implementation
“The Rally1 hybrid project is a major landmark in the development of rallying and underlines the FIA’s commitment to sustainability and advanced technology,” said Yves Matton, FIA Rally Director. “Of course, any new product that is being developed encounters challenges. During the current test phase, there is strong collaboration between the FIA, the manufacturers and our technical partners. We are working as one to complete tasks that are synonymous with a development cycle of this nature.”
“At present, we are operating an accelerated process due to delivery delays brought about by the effect of the COVID-19 pandemic but with eight months remaining to the start of the 2022 season, we are on course,” he added.
Run-flat tyres, though seemingly a recent development, have been around since the 1930s although they were not as commercialized like today. From the 1980s onwards, most of the major manufacturers developed tyres that could continue to be used even when the air pressure was lost due to a puncture. This capability was initially required for military vehicles as well as vehicles carrying important people that might be attacked.
Eventually, run-flat tyres entered the market and appealed to carmakers because they not only provided extra safety and convenience but also gave the possibility of leaving out the spare tyre and saving some weight. Of course, due to the technology they have, they are more expensive than normal tyres but are an acceptable extra cost for premium luxury models.
Keeping rallycars running
At Pirelli, development of run-flat tyres began in the 1990s, mainly to provide tyres for rally drivers to continue even with a puncture, rather than being stranded by the side of the road. New technology was tried and tested in rallies by teams associated with the tiremaker. These had a reinforced structure that mad the tyres stronger and able to still run for several minutes after air was lost. In competition, those few minutes made a big difference.
As another example of technology from competition being transferred to road-going cars, Pirelli was able to use the same technology from its first run-flat tyres to offer motorists in 2001. However, as comfort was not a priority when the tyres were used on rallycars, the early run-flat tyres were hard and ride comfort was not so good initially.
Providing tyres that could keep rallycars running even with punctures helped Pirelli to develop run-flat technology.
Improvement in comfort for road use
Nevertheless, Pirelli carried out R&D into new materials and processes to improve comfort and also other aspects such as grip and handling. Thanks to new technology in the tyre’s structure as well as advances in the materials used, the way that the tyres absorb bumps in the road has been refined over time, to the point that they can now offer the same levels of comfort as standard tyres. To use run-flat tyres, engineers have to tune the suspension of the cars accordingly.
The key advantage of having a run-flat tyre is that the driver does not have to stop and change to the spare tyre when a puncture occurs. It is possible to continue for some distance, at least to a tyre shop where the puncture can be fixed or the tyre replaced. However, there are speed limitations (around 80 km/h) and the tyre is intended for emergency use and not long-term use.
Pirelli’s Self Supporting system (blue areas) is incorporated in the sidewalls for specific reinforcement which allows a deflated tyre to support lateral and transverse loads of the vehicle even in the absence of air pressure.
Original fitment by many carmakers
Over the last 20 years, Pirelli’s engineers have developed more than 1,000 different types of tyre featuring run-flat technology of different sizes and seasonal applications. To date, the company has supplied more than 70 million run-flat tyres, mostly as original fitment on models by BMW, Mini, Mercedes-Benz, Alfa Romeo, Audi and others.
Good for EVs
Run-flat tyres are also of interest to manufacturers of electric vehicles, which still need tyres to run on. Being able to leave out the spare tyre or even not have to carry a repair kit can mean less weight on board and that can help in adding to the cruising range. Additionally, the space that is usually allocated for a spare tyre can be utilized for the battery pack.
Run-flat tyres are also good for electrically-powered cars which need to be as light as possible, so not having the weight of a spare wheel helps.
Run-Flat technology will therefore also play an important role in electric vehicles as well as autonomous vehicles, the latter by helping the vehicle remain under control even in an emergency situation.
Some of the Pirelli run-flat tyres include Pirelli Elect and PNCS noise-cancelling technology. The former is dedicated to electric vehicles and is focussed on low rolling resistance, reduced tyre noise, immediate grip, and a structure that can support the weight of a battery-powered vehicle. PNCS is focussed on reducing perceived tyre noise inside the cabin, thanks to the use of special sound-deadening material on the inside of the tyre.
So long as motor vehicles run on wheels, tyres will be needed and run-flat technology will remain an important element. Pirelli continues to improve its run-flat tyre range as new technologies become available and affordable, with a view of future requirements by the industry and motorists.
Henry Ford created a revolution when in introduced mass production, using high volume to bring the cost of making cars down significantly – and making them affordable for the masses. The more cars he could build and sell, the cheaper they became and the world was motorised.
But mass production also meant that thousands and thousands of cars of the same model looked the same and at one point, Ford even made customers accept his Model T ‘in any colour as long as it was black’. Colour did provide a little bit of differentiation but generally, mass-produced vehicles were all the same although as time went on, ‘variants’ were produced.
‘Personalising’ a mass-produced car is possible today to a limited degree as many manufacturers offer optional accessories. Perodua, for example, has its GearUp range which customers can choose from to add some items which other owners may not. Sometimes the manufacturers or their distributors will prepare limited editions with exclusive accessories, eg Isuzu Malaysia with its D-MAX ‘Stealth’ edition.
As you move higher up, the level of personalization changes and it’s no longer just accessories which are available to every customer. With brands that offer very expensive cars, personalization is something which is sophisticated and elaborate, with divisions set up to meeting personal customer wishes.
For Porsche, personalization has been offered to customers since the 1970s and in recent times, the sportscar manufacturer has set up business divisions such as Porsche Exclusive Manufaktur, Porsche Tequipment and Porsche Classic for the purpose. The company now plans to respond to the wishes and needs of its customers to an even greater extent with a new and significantly extended range of products and services.
Rising demand for personalisation
This includes various options for individualization of Porsche sportscars, turning them into unique one-offs. The personalization options for individual components are extended directly in the Car Configurator, supplementing its offering for new, used and classic vehicles with a ‘Performance Parts’ range. According to Porsche Exclusive Manufaktur, 25% all 911 models delivered worldwide have undergone extensive vehicle enhancement.
As part of its Co-Creation strategy, the company is also offering a new interpretation of the legendary Sonderwunsch (special request) program of the late 1970s. This will make it possible to design individualized one-off cars in future – co-created by the customer and realized professionally by Porsche.
The range of individualization options for new vehicles currently extends from personal customer consulting during the configuration process through to realization of limited small series. Through Tequipment, Porsche can offer numerous accessory products and retrofit options and even for classic models, spare parts supply and factory restorations are available.
“It is our goal to provide customers around the globe with even more accurately tailored and demand-based products within the context of classic, existing and new cars, and to also offer a comprehensive range of individualization options,” said Alexander Fabig, Vice-President Individualization and Classic. “With the new offerings we are responding to the great global demand for our products. Starting with new possibilities for individualization and personalization of individual components, through the additional range of Performance Parts, up to realisation of uniquely individualized sports cars, we have the right option for every customer.”
More personal than ever
Porsche Exclusive Manufaktur is expanding the range of products (currently more than 700) that can be individualized and personalized. Examples include various exterior wrap options, prints on the floor mats, illuminated door entry guards and logo projectors in the vehicle doors. In addition, customers can choose to become designers themselves in the ordering process, with advice and guidance from specialists at Porsche.
Using a digital application in the Porsche Car Configurator, it is possible to specify own designs for various items. For example, a customer can have their own signature embossed on elements in the vehicle interior. This could be on the cover of the centre console or the seats, while personalized wraps and decals can be placed on selected exterior areas and even individual paint finishes applied on the wheels.
New components for GT models/classic cars
Porsche will offer a large number of new components for new vehicles as well as used and classic cars under the name ‘Performance Parts’. The Porsche Tequipment range for new and used vehicles is aimed at drivers who are motorsport enthusiasts and amateur race drivers. Porsche Classic will offer new developments with a historical reference, components for performance enhancement and also lifestyle products for both young and older classic cars. These will increase the performance of the classic vehicles or improve their everyday usability.
With two show cars based on two first-generation Cayenne models, the Classic division is also providing a preview of possible additional individualization offerings with an outdoor and off-road focus.
One-off models
As part of its Co-Creation strategy, Porsche will make it possible to design individualised one-off cars in future. While this doesn’t mean totally unique designs, it does allow individual customer colour and material wishes to be conveyed directly in production and subsequent Factory Re-Commissioning and Factory One-Off after vehicle delivery to the customer.
Whereas Factory Re-Commissioning is also aimed at implementation of individual colours and materials, the Factory One-Off is a systematic technical new development. Depending on the age of the vehicle in question, either the technical experts at Porsche Exclusive Manufaktur or the specialists at Porsche Classic take care of implementation.
Porsche distributors worldwide can provide more information on the personalization services available. In Malaysia, this would be Sime Darby Auto Performance.
