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Proton has been lauded for its exemplary learning and development programs, sustainable human resources (HR) practices, and employer development initiatives. The company received four prestigious awards at the Employee Experience Awards 2024 and People & Purpose Awards 2024, held in May and June respectively. These accolades highlight Proton’s dedication to talent nurturing and fostering a sustainable work culture, crucial for its ongoing growth and development.

Employee Experience Awards 2024

The Employee Experience Awards, organised by Human Resources Online, recognise employers who significantly enhance the employee experience. Proton’s Human Capital Division (HCD) was honoured with Gold in two categories: Best First-Time Manager Programme and Best Learning and Development Programme. The Best First-Time Manager Programme award underscores the company’s initiatives to ensure new leaders thrive and contribute effectively. Meanwhile, the Best Learning and Development Programme award acknowledges Proton’s efforts to equip employees with essential skills and knowledge for career advancement.

People & Purpose Awards 2024

At the People & Purpose Awards 2024 by SEEK, which celebrates passionate and purpose-driven HR practitioners in Malaysia, Proton’s HCD earned Platinum in Best Sustainable HR Practices and Gold in Best Employer Development Program. The Best Sustainable HR Practices award recognises Proton’s balanced approach to aligning business objectives with employee well-being, driving organisational goals. The Best Employer Development Program award validates Proton’s in-house training programs and career development initiatives aimed at professional growth.

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Mini Malaysia announces the arrival of the New Mini Family. Unveiled at the New Mini Family Launch Event, four new models epitomise the brand’s new design language, “Charismatic Simplicity,” and include two fully electrified vehicles, marking a significant stride towards emission-free urban mobility.

Highlights from the Launch Event

The New Mini Family Launch Event featured the Malaysian debut of the New Mini Cooper SE, the latest all-electric member of the Mini lineup. This model continues the legacy of the iconic Mini Cooper, known for its quintessential charm and modernised design. Also showcased were three other new-generation Mini models, previewed at the Malaysia Autoshow 2024: the New All-Electric Mini Countryman SE ALL4, the New Mini John Cooper Works (JCW) Countryman ALL4, and the New Mini Cooper S.

New Mini Cooper SE: Classic Charm, Modern Performance

The New Mini Cooper SE, the star of the event, boasts a puristic design honouring the brand’s heritage. It features a striking octagonal front grille with intricate contouring and houses the smallest radar sensor among all BMW Group models. LED headlights with high-beam assistant offer three distinct light signatures and unique welcome/goodbye animations. The side profile showcases short overhangs, a short bonnet, and a long wheelbase, creating an athletic silhouette. Minimalistic design elements like flush door openers and the absence of traditional side scuttles emphasise the vehicle’s modernity, complemented by 18-inch Night Flash spoke 2-tone wheels.

Interior Excellence: A Focus on Essentials

Inside, the New Mini Cooper SE focuses on essentials with high-quality, cleverly designed components. The driver is greeted by a three-spoke sport steering wheel in Vescin and a dashboard featuring a two-tone houndstooth pattern. A 9.2-inch full LCD high-definition instrument cluster, a 10-inch full-colour head-up display, and a 12.8-inch central control screen form the cabin’s centrepiece. The interior also includes Mini Experience Modes, a Harman Kardon surround sound system, Vescin sport seats, electric seat adjustment with memory, and an ergonomically redesigned centre console.

 

Performance and Range

The New Mini Cooper SE delivers 218hp and 330Nm of torque, accelerating from 0-100 km/h in 6.7 seconds, with a top speed of 170km/h. Its gross battery capacity of 54.2 kWh ensures a zero-emissions range of 387 to 402km on a single charge. The battery can be charged with an 11 kW AC charger or up to 95 kW DC charging, reaching 80% in under 30 minutes.

Safety and Digital Advancements

Safety features include the Driving Assistant and Parking Assistant Plus, providing comprehensive driver assistance systems. The Mini Interaction Unit visualises all driver assistance functions in real time. The new Mini Operating System 9 and Mini Intelligent Personal Assistant enhance the digital experience, offering voice-controlled navigation and vehicle functions. The Mini App provides additional functions like Remote 3D View, Remote Engine Start, MyTrips, and e-mobility features. The Mini Digital Key Plus transforms a smartphone into a vehicle key.

Colours and Variants

The New Mini Cooper SE is available in Blazing Blue, Nanuq White, Chili Red II, Legend Grey, Sunny Side Yellow, Midnight Black II, British Racing Green, and Melting Silver. The New Mini Cooper S comes in Ocean Wave Green, Legend Grey, Nanuq White, and Chili Red, with a Black and Grey interior featuring blue textile inserts. The New Mini Countryman SE offers colors like Smokey Green, Legend Grey, Nanuq White, Melting Silver, Blazing Blue, and Chili Red, with interior options in Vintage Brown or Dark Petrol. The New Mini JCW Countryman is available in Legend Grey, Nanuq White, Melting Silver, and Midnight Black, with JCW Black upholstery.

Price:

Cooper SE: RM193,888

Countryman SE: RM258,888

Cooper S: RM279,888

JCW Countryman: RM389,888

Mini JCW Countryman ALL4

Mini Countryman SE ALL4

New Mini Cooper S

smart Malaysia has officially launched the highly anticipated #3 with an event-themed ‘Chase the Thrill,’ aiming to ignite excitement for this stylish and performance-driven vehicle.

The smart #3 has already received international acclaim, winning both the iF Design Award and the Red Dot Design Award, highlighting its exceptional design quality and innovation from the Mercedes-Benz global design team.

Brabus Variant

Available in various configurations, including the top-of-the-line Brabus version, the smart #3 offers impressive performance capabilities. The Premium and Pro variants feature a single rear-wheel-drive motor producing 268hp and 343Nm of torque. Accelerating from 0-100km/h in 5.8 seconds, it reaches a top speed of 180km/h.

For enthusiasts seeking even more power, the Smart #3 Brabus boasts a twin-motor setup generating 422hp and 543Nm of torque. It accelerates from 0-100km/h in just 3.7 seconds, also topping out at 180km/h.

Pro Variant

Equipped with a front MacPherson and rear five-link suspension, the #3 delivers enhanced controllability and precise steering response, ensuring a flexible driving experience. The AWD variant includes thicker stabiliser bars that minimise body roll and improve cornering capabilities.

Premium variant

Charging options vary across models, with higher-spec variants supporting up to 22kW AC and 150kW DC charging. The base “Pro” model offers 7kW AC and up to 130kW DC charging. These charging options provide driving ranges of 455km for the Premium and 415km for the Brabus variant and 325km for the Pro.

With aerodynamic enhancements contributing to its 0.27 ultra-low drag coefficient, the #3 achieves a 15km longer driving range compared to its predecessor, the #1. These optimisations include aerodynamic rims, front and rear wheel wind deflectors, an active air intake grille, and wind blade air curtains.

Inside, the smart intelligent cockpit features a multi-function leather steering wheel, turbine-style air vents, and sporty seats with integrated headrests and ventilation (available in Brabus and Premium variants). The cabin is equipped with a 9.2-inch full LCD high-definition instrument cluster, a 10-inch full-color head-up display, and a central 12.8-inch control screen.

Reflecting the vehicle’s sportiness and speed, smart Malaysia has introduced a cheetah as the AI partner for the #3, replacing the fox from the smart #1. For premium audio enthusiasts, the Brabus and Premium variants offer a 13-speaker Beats sound system. Additional features include a 64-colour dual-zone ambient lighting system, wireless charging with four USB ports, and a centre console with a chiller.

The pricing for the smart #3 starts at RM175,000 for the Pro, RM215,000 for the Premium and RM255,000 for the top of the line Brabus variant.

Standard warranty includes 8-year 200,000km high voltage battery warranty, 8-year 150,000km high voltage component warranty, 4-year unlimited mileage vehicle warranty, 2-year unlimited mileage spare parts warranty, 24/7 roadside service assistance.

Additionally, there is a launch package with an all inclusive premium ownership that consists of complimentary smart home charger (22kw) worth RM3,200 with 2-year warranty, complimentary accessories package of 6-item worth RM2,500, complimentary V2L (vehicle to load) adaptor worth RM800 with 2 year warranty and 5 year internet data of total 60GB.

Brabus

Premium

Pro

Despite efforts to rationalise diesel subsidies, the government continues to shoulder a substantial burden, amounting to RM10 billion annually, as disclosed by the Finance Ministry in a parliamentary written reply.

Breakdown of Subsidies

According to NST, the ministry revealed that this annual subsidy includes RM4 billion earmarked for the public transport and logistics sectors. Diesel prices are maintained at RM1.88 per litre for 10 types of public transport vehicles and RM2.15 per litre for 23 types of logistics vehicles.

In addition, RM3.3 billion is allocated for diesel users in Sabah and Sarawak, who benefit from the RM2.15 per litre rate. Fishermen receive RM1.2 billion in subsidies, with diesel priced at RM1.65 per litre. Another RM1.8 billion is provided through the cash assistance programmes Budi Individu and Budi Agri-Komoditi.

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Peugeot Malaysia, in collaboration with KL Fashion Week 2024 (KLFW 2024), is offering fans and customers a unique opportunity to experience the thrill of driving the all-new Peugeot 408 and enjoy the most stylish fashion show in town. The partnership features two on-ground campaigns that combine the excitement of a test drive with the glamour of KL Fashion Week.

Test Drive & Win KLFW 2024 Tickets

From July 9 to 27, visitors who test drive the all-new Peugeot 408 at any authorised dealership will have the chance to win a pair of tickets to the Kit Woo Show on July 31 or the Design to Sustain Finale on August 2 during KL Fashion Week. To enter, customers need to complete an online form after their test drive, automatically entering them into the running to win one of 50 pairs of tickets to the KLFW 2024 shows. Winners will be announced on Peugeot Malaysia’s Facebook and Instagram pages and contacted directly.

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Lexus Malaysia has made a bold entrance into the electric vehicle (EV) market with the launch of the all-new, all-electric Lexus RZ 450e Luxury. This model represents Lexus’ first globally available, purpose-built battery-electric vehicle (BEV), merging sustainability with personalised Luxury and exceptional craftsmanship.

As the first BEV developed from the start to be fully electric, the Lexus RZ draws on the brand’s long experience in electrified mobility. The new model aligns with the global Lexus electrification journey, which is contributing to a carbon-neutral society by aiming to offer 100% BEVs globally by 2035. Lexus’ “More Than Electric” emphasises this promise, setting the precedence for a range of Luxury EVs and HEVs from the brand that will make a positive impact on the planet and society.

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Proton showcased its dedication to advancing Malaysia’s automotive industry through talent development during the National Training Week (NTW) 2024. Held at the National Stadium Bukit Jalil on 29 and 30 June, the event was organised by HRD Corp under the auspices of the Ministry of Human Resources to promote cutting-edge skills and lifelong learning.

Strategic Focus on Youth and Talent Development

At the heart of Proton’s participation in NTW 2024 was a clear message: the development of talent is critical to achieving the company’s goal of becoming a global leader in the automotive industry. Proton has crafted seven strategic thrusts, with “Talent Development” standing out as one of the pivotal priorities.

This strategic focus aims to tackle multifaceted business challenges by nurturing staff experiences and cultivating homegrown leaders. Aligning with the Human Capital department’s 10-year strategic roadmap, Proton is committed to investing in human capital growth and enhancing capabilities. This is underscored by significant investments and strategic initiatives such as the Proton Young Talent (PYT) programme. Launched in 2018, this fast-track career development initiative offers young talents multifunctional job rotations and project-based assignments to accelerate their skills. The programme has hired 178 young talents, with 143 currently serving the company.

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Proton marked a significant milestone with the launch of its Proton e.MAS brand, introducing the first 17 Proton e.MAS dealerships through a ceremonial signing. The network has since expanded to 18 dealerships, reflecting Proton’s commitment to making electric vehicles (EVs) more accessible across Malaysia. This expansion is managed by PRO-NET, emphasising its goal of establishing a comprehensive dealership network.

The 18 Proton e.MAS dealerships, represented by 16 dealers, are strategically located to cover both Peninsular and East Malaysia. Seventeen outlets are positioned in Peninsular Malaysia: 3 in Kuala Lumpur, 4 in Selangor, 2 in Johor, 3 in Perak, 2 in Pulau Pinang, 1 in Kedah, 1 in Kelantan, and 1 in Pahang. The lone representative in East Malaysia is located in Sabah. This strategic expansion underscores Proton’s dedication to providing accessible support to customers nationwide, as they progress towards a sustainable future with Proton e.MAS.

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The Transport Ministry is currently scrutinising regulations concerning the proposed issuance of accreditation cards for bus drivers, according to Minister Anthony Loke. The approval for issuing these cards was granted several months ago, and the finalisation of the related regulations is underway, according to NST.

“In fact, this matter was raised to us months ago, and we have actually approved the issuance of the bus driver cards subject to some regulations which are being fine-tuned,” Loke said.

The initiative for accreditation cards was suggested by Datuk Mohamad Ashfar Ali, president of the Pan Malaysian Bus Operators Association. The proposed cards aim to ensure accountability for both bus drivers and operators in the event of complaints or incidents. Currently, the Land Public Transport Agency issues accreditation cards only to e-hailing and taxi drivers.

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The Mercedes-Benz World event, held at KL Base in Sungai Besi from 5 to 7 July 2024, offers an unparalleled showcase of the latest and most luxurious models from the Mercedes-Benz portfolio. This immersive event highlights the brand’s commitment to innovation, luxury, and performance, featuring an extensive lineup of electrified high-tech combustion engines, cutting-edge electric vehicles (EVs), and plug-in hybrid options.

High-Performance Premieres

The event’s centerpiece is the premiere of three new high-performance Mercedes-AMG models: the Mercedes-AMG C 63 S E PERFORMANCE F1 Edition, Mercedes-AMG GLA 45 S 4MATIC+, and the Mercedes-AMG GLB 35 4MATIC. These models epitomise precision engineering and superior driving dynamics, catering to the most discerning automotive enthusiasts.

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