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Nearly 7,000 police officers will be deployed for Ops Selamat 24, an operation focused on ensuring road safety during the upcoming Hari Raya festive season. Authorities will prioritise accident-prone areas along major highways, where an influx of vehicles is expected.

Bukit Aman Traffic Investigation and Enforcement Department director, Comm Datuk Seri Mohd Yusri Hassan Basri, confirmed that 6,957 traffic personnel have been assigned to the operation, which will run from March 29 to April 3. Special attention will be given to 25 hotspots and 46 black spots identified along major highways. Additionally, 407 hotspots and 76 black spots have been located on federal and municipal roads nationwide, all of which will be closely monitored to enhance traffic safety.

An estimated 2.2 million vehicles are expected on highways throughout the festive period. In response, continuous surveillance will be carried out to provide assistance to motorists in cases of emergencies.

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Proton’s International Sales Division (ISD) has officially entered Nepal’s rapidly expanding electric vehicle (EV) market with the launch of the Proton e.MAS 7. This strategic move capitalizes on Nepal’s EV sector, which has experienced a remarkable nine-fold growth in recent years. The launch builds upon the model’s strong performance in Malaysia since its debut on December 16, 2023, and serves as a stepping stone for Proton’s broader international expansion strategy.

Official Launch Event

The launch event, held at the Regency Ballroom of the Hotel Hyatt Boudha in Kathmandu, was attended by key representatives from Malaysia and Proton. Notable attendees included Mohammad Firdaus Azman, Chargé d’Affaires of Malaysia in Nepal; Dr. Li Chunrong, CEO of Proton; Zhang Qiang, CEO of PRO-NET; and Edmund Lim Meng Thong, Director of International Sales. Proton’s official distributor in Nepal, Jagdamba Motors Pvt. Ltd., was represented by its leadership, including Chairman Shanker Lal Agrawal, Executive Director Akhil Gupta, Managing Director Sahli Agrawal, and Senior Vice President Raju Bhetwaal.

Dealer Network and Charging Infrastructure Expansion

Proton’s expansion strategy in Nepal includes a growing dealer network and charging infrastructure development. Currently, three dealers are operational, with plans to establish 12 dealerships nationwide by the end of 2025. Jagdamba Motors Pvt. Ltd. is actively working to enhance Nepal’s EV ecosystem by investing in charging stations and service centres, aiming to alleviate consumer concerns about EV adoption.

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Proton premiered the latest instalment of its Hari Raya short film series at a special buka puasa event, marking the second consecutive year of collaboration with Elite Definition Sdn Bhd, the exclusive distributor of Little Joe Air Freshener in Malaysia.

The 2025 edition features the Proton e.MAS 7, the brand’s latest C-segment electric SUV, showcases its standout features that have made it Malaysia’s best-selling EV for the first two months of the year. With a runtime of nearly 27 minutes, the film explores themes of family, forgiveness, and communication—core elements of Hari Raya traditions. Directed by Pekin Ibrahim, the production stars Que Haidar, Azwan Ali, and Fatimah Abu Bakar, bringing an emotional narrative to life.

Proton’s Deputy Chief Executive Officer Roslan Abdullah highlighted the success of last year’s Hari Raya short film, which garnered 5.2 million views across social media. Encouraged by the overwhelming response, the company decided to produce another film that integrates cultural values with the introduction of its first electric vehicle, the Proton e.MAS 7.

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ASEAN member states are working towards the introduction of a standardised electric vehicle (EV) policy to accelerate the region’s transition to clean energy and enhance sustainability efforts. The initiative focuses on addressing key challenges such as battery standardisation and the development of a cross-border EV charging infrastructure.

Investment, Trade and Industry Minister Tengku Zafrul Aziz stated that discussions on these measures have already begun among senior officials and national leaders. The policy aims to mitigate range anxiety for EV users while fostering a resilient and interconnected regional supply chain in the automotive sector. The timeline and framework for the initiative are expected to be finalised and officially announced at the upcoming ASEAN Summit in May.

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The Malaysian automotive industry recorded a sharp rebound in February 2025, with total industry volume (TIV) rising 31% to 63,906 units from 48,732 units in January, according to the latest report from the Malaysian Automotive Association (MAA).

In a statement, MAA attributed the strong recovery to market stability following a sluggish start to the year. “The increase reflects a positive recovery in the automotive industry after a period of slower sales at the beginning of the year,” the association said.

Despite the month-on-month growth, February’s TIV was down 2% year-on-year compared to the 65,017 units recorded in the same month last year. Passenger vehicles accounted for 58,606 units, while commercial vehicle sales reached 2,939 units.

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Kelantan is set to experience a massive influx of vehicles as an estimated two million cars are expected to enter the state during the upcoming Hari Raya Aidilfitri celebrations, according to the Road Transport Department (RTD).

Kelantan RTD director Mohd Misuari Abdullah stated that the surge in traffic will primarily flow through three major entry points: Pasir Puteh, Gua Musang, and Jeli. Congestion is anticipated to begin on March 28 as travellers make their way home for the festivities.

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Jaecoo Malaysia has officially commenced deliveries of the J7 PHEV Premium SUV to dealerships nationwide, fulfilling its commitment to customers within just three weeks of the model’s launch. The timely arrival of the first batch ensures that Jaecoo meets its promise of delivering the J7 PHEV within the first quarter of the year, marking a significant milestone for the brand in the Malaysian automotive market.

The Vice President of Jaecoo Malaysia, Emily Lek, emphasised the importance of this achievement, stating that the nationwide arrival of the J7 PHEV highlights Jaecoo’s dedication to its customers. She expressed confidence that Malaysians would appreciate the innovation and sophistication embodied in the J7 PHEV. According to Lek, the vehicle’s Super Hybrid System (SHS) represents a breakthrough in hybrid technology, delivering exceptional performance while redefining the hybrid vehicle landscape in Malaysia. She further asserted that the J7 PHEV would pave the way for dynamic growth and increased competition within the segment.

Positioned as a new benchmark in the premium SUV category, the J7 PHEV (2WD) is available at a competitive price of RM158,800. Jaecoo Malaysia has also introduced an extensive warranty package, offering a seven-year vehicle warranty or up to 150,000km mileage. Additionally, the battery, power motor, and power motor controller unit are covered under an eight-year warranty or up to 160,000km mileage. Notably, the brand assures a one-to-one battery exchange if the State of Health (SOH) drops below 70% within the warranty period. However, customers are advised that terms and conditions apply.

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Volvo Car Malaysia has officially opened bookings for the Volvo EX90 and the newly updated XC90, two flagship seven-seater SUVs set to expand the brand’s electrified lineup in the country.

Malaysia is among the first markets in the Asia Pacific region to introduce the Volvo EX90 following its initial launch in Thailand last year. Retail prices for both models are expected to be around RM450,000, with detailed specifications and trim levels to be announced at a later date.

The Volvo EX90 marks the brand’s first fully electric, seven-seater SUV designed for global markets. Positioned as Volvo’s most advanced SUV, it features a core compute architecture, cutting-edge safety technologies both inside and outside the vehicle, and a software-driven system that continuously enhances its capabilities throughout its lifespan. The EX90 offers more than 600km of electric range, accelerates from 0 to 100km/h in under five seconds, and is equipped with a Bowers & Wilkins High Fidelity audio system. It also provides a spacious seven-seater cabin with powered folding seats, allowing for expanded luggage space at the touch of a button.

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Denza, the premium sub-brand of BYD, marked a significant milestone in Malaysia with the delivery of the first 200 units of the Denza D9. The handover took place during the ‘Denza and BYD Electrifying Experience’ event at Plaza Arkadia, Desa ParkCity, welcoming early adopters who had purchased the luxury electric MPV during its launch phase last month.

The strong demand for the Denza D9 underscores the growing interest in premium electric vehicles in Malaysia. According to Eagle Zhao, Managing Director of BYD Malaysia Sdn Bhd, the enthusiastic response highlights the increasing demand for high-end electric mobility while reinforcing the brand’s commitment to innovation, craftsmanship, and customer satisfaction. Denza aims to shape the future of premium EVs in Malaysia by continuing to introduce advanced and refined electric vehicles.

The Denza D9 is engineered to redefine luxury electric travel, offering a sophisticated blend of performance, technology, and comfort. Equipped with an advanced eight-in-one electric motor and BYD’s signature Blade Battery, the seven-seater MPV delivers a driving range of up to 600km on a full charge while maintaining a strong focus on safety. Its sleek and modern exterior design integrates a flowing waistline and meteor track-inspired curves, merging elegance with dynamic performance.

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BYD Sime Motors, the official distributor of BYD vehicles in Malaysia, has unveiled the BYD Atto 3 ULTRA, an upgraded version of the country’s best-selling electric vehicle (EV). Priced at RM123,800, the new variant aims to maintain its competitive edge in the electric SUV market while reinforcing BYD’s commitment to making EV ownership more accessible.

The BYD Atto 3 has played a transformative role in Malaysia’s EV landscape, making electric mobility more practical and attainable for local consumers. Sime Motors’ Southeast Asia Managing Director, Jeffrey Gan, stated that the model’s strong sales record and the enhancements in the ULTRA variant will help solidify its position as a leading choice among EV buyers. He highlighted the company’s dedication to providing a seamless ownership experience, backed by an extensive service network and a newly introduced eight-year free service package.

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