Proton has wrapped up 2024 on a high note, achieving total sales of 152,352 units (domestic and export) and securing its position as the second most popular automotive brand in Malaysia for the sixth consecutive year. The year ended with December’s sales reaching 14,601 units, marking a 19.7% month-on-month increase and delivering the second-highest monthly sales for the year. Exports also surged, with 1,131 units shipped to overseas markets, capping off a record-breaking year.
Including 622 units of the smart #1 and #3 sold by its subsidiary PRO-NET, Proton’s total sales for 2024 reached 152,974 units. This success was achieved in a highly competitive market and during a pivotal year when Proton launched its first electric vehicle, the Proton e.MAS 7.
Malaysia’s total industry volume (TIV) hit a new high of 813,521 units, with Proton capturing an 18.7% market share.