PRO-NET, a subsidiary of national carmaker Proton, has taken control over managing e.MAS, the newest addition to its electric vehicle (EV) portfolio, following the official launch of the e.MAS brand on June 12, 2024.
PRO-NET is now responsible for establishing the e.MAS brand, enhancing its market presence and preparing for upcoming product launches. Their tasks include recruiting a dedicated team, setting up a robust dealer network, and fostering partnerships with charging providers to ensure a seamless EV ecosystem.
With a successful track record from launching the smart #1, currently a top contender in the Premium SUV segment, and the impending introduction of the smart #3, PRO-NET is well-equipped to champion the e.MAS brand. The team leverages its established networks, digital platforms, and expert personnel to ensure that e.MAS not only matches but surpasses the success seen with the smart models in the EV landscape.