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Hertz’s Electric Vehicle Ventures: Leadership Change and Strategic Reevaluation

Hertz Global Holdings Inc. is making a change in leadership following challenges stemming from its investments in electric vehicles. Stephen Scherr, who has been serving as CEO for just over two years, has decided to step down. He will be replaced by Gil West, the former chief operating officer of General Motors Co.’s Cruise Robotaxi unit, effective April 1.

Scherr’s tenure at Hertz coincided with the company’s ambitious foray into electric vehicles, which began shortly after emerging from bankruptcy. Hertz made significant investments in EVs, including placing orders for 100,000 vehicles from Tesla Inc., as part of its strategy to modernise its fleet and capitalise on the growing demand for electric mobility.

However, these bets on EVs did not yield the expected results. Last year, Tesla’s price cuts significantly reduced the resale value of Hertz’s used EVs, leading to challenges related to depreciation and demand. As a result, Hertz announced plans to sell off a substantial portion of its EV fleet, citing lacklustre demand and costly depreciation.

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Xpeng’s Strategy to Capture the Mass EV Market

XPeng autonomous drive record in China 2021

Xpeng, a prominent Chinese electric vehicle (EV) maker, has unveiled plans to enter the highly competitive EV market segment with a new, more affordable brand. During an industry event in Beijing, Xpeng’s Chairman and CEO, He Xiaopeng, announced that the new brand’s models will be priced between 100,000 yuan and 150,000 yuan (RM65,536-RM98,304). This pricing strategy aims to target a wider consumer base by offering EVs at a lower price point compared to premium EV makers, whose vehicles typically fall in the 200,000-300,000 yuan (RM131,072 – RM196,608) range.

The decision to introduce a cheaper brand comes amid heightened competition in China’s EV market, with companies like BYD leading efforts to reduce prices. Xpeng’s move reflects the industry’s trend toward affordability and accessibility, as companies seek to attract more customers by offering more competitively priced EVs.

XPeng autonomous drive record in China 2021

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Nissan and Honda Explore Partnership Amid Changing Automotive Dynamics

The revelation of potential talks between Nissan Motor and Honda Motor regarding a strategic partnership signifies a significant development in the automotive industry. Faced with mounting competition from new market players, both companies acknowledge the imperative to capitalise on their individual strengths and delve into collaborative ventures, particularly within the realms of electric vehicles (EVs) and automotive software.

During a joint press conference, Honda’s President and CEO, Toshihiro Mibe, underscored the necessity of collaboration in tackling the evolving challenges within the industry. He outlined broad areas of potential cooperation, spanning automotive software, EV batteries, and synergistic product development. While specifics were not disclosed owing to the nascent stage of discussions, the establishment of multiple working groups was announced to thoroughly explore collaboration opportunities.

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The Redesigned Mini John Cooper Works Countryman: 0-100km/h in 5.4 Seconds

The newly redesigned Mini John Cooper Works Countryman stands out with its bold and distinctive appearance, characterised by a strikingly upright and minimalist silhouette. This design perfectly complements the exceptional performance capabilities of the car.

At the heart of the JCW Countryman lies a powerful 300hp engine, delivering exhilarating acceleration and dynamic driving experiences. Thanks to its enhanced aerodynamics, it can sprint from a standstill to 100km/h in a mere 5.4 seconds, making it a true force to be reckoned with on the road.

The exterior design of the Mini JCW Countryman further emphasises its sporty character. Finished in the eye-catching Legend Grey body colour, the vehicle commands attention wherever it goes. Adding to its visual appeal are the signature JCW contrasting Chili Red accents, which adorn the mirror caps, roof, and air outlet inlays. These bold red elements not only highlight the sportiness of the model but also pay homage to its racing heritage.

Overall, the Mini John Cooper Works Countryman combines striking design elements with powerful performance, making it a standout choice for enthusiasts who demand both style and substance from their vehicles.

Brabus Turns the Mercedes-AMG S63 E-Performance Into A 930hp Beast

Brabus, the renowned German tuner, has unveiled the 930 S, a powerhouse based on the new Mercedes-AMG S63 E-Performance, boasting a staggering 930hp.

With nearly 930hp packed into a luxurious sedan, the Brabus 930 S is a marvel of engineering. Accompanying this power is an astounding 1509Nm of torque. Brabus achieves this by enhancing the 4.0-litre AMG V-8 engine from 603 to 740hp by adding new turbochargers, exhaust system upgrades, and a corresponding tune. The existing 190-hp electric motor mounted at the rear axle remains unchanged.

Impressively, the Brabus 930 accelerates from 0 to 100km/h in just 3.2 seconds and reaches a limited top speed of 290km/h. Even more remarkable, Brabus provides a three-year or 99779km warranty for the drivetrain.

Visually, the Brabus 930 S receives the customary Brabus aesthetic enhancements, including carbon fibre elements and imposing 22-inch monoblock wheels. Inside, the cabin is adorned with luxurious quilted leather upholstery, with one variant showcasing light blue leather and microfibre trim, exemplifying luxury.

Brabus has also fine-tuned the suspension to lower the ride height in select drive modes and accommodate 265/35ZR22 front and 295/30ZR22 rear tyres. Despite its considerable weight of approximately 2599kg, including an electric motor and 6-kWh AMG battery enables the Brabus 930 to achieve impressive fuel efficiency, boasting a claimed 53.5 mpg.

However, such power and exclusivity come at a price. The Brabus 930 commands a hefty €405,000 (RM2,074,949), reflecting the unparalleled performance and craftsmanship it offers.

BMW Japan Releases M3 MT Final Edition to Mark End of Manual Era

In a move that marks the ending of an era for manual transmission variants of the model in the Japanese market, BMW Japan proudly presents the M3 MT Final Edition. Limited to just 150 units, this exclusive release pays homage to the celebrated legacy of the BMW M3 series while commemorating the 35th anniversary of its inaugural victory in the German Touring Car Championship.

The M3 MT Final Edition stands out with its manual transmission, a feature that embodies the essence of driving pleasure and precision control. Drawing inspiration from its racing heritage, this special edition boasts design elements such as gold-painted wheels and red seat accents, reminiscent of iconic racing models like the U.S. market CS. As the ultimate manual M3, it serves as a poignant farewell to a cherished chapter in BMW’s history.

Renowned for their blend of track-ready performance and everyday usability, BMW’s M models have consistently impressed enthusiasts worldwide. The M3 MT Final Edition continues this tradition, offering the exhilarating driving experience of an M High-Performance (Competition) model paired with the practicality needed for daily driving. With its right-hand drive configuration and 6-speed manual transmission, it promises exclusivity and excitement for discerning drivers. Available in three captivating colours—Alpine White, Black Sapphire, and M Brooklyn Gray—this edition exudes sophistication and sportiness.

 

As the curtain falls on the era of manual M3s, the MT Final Edition stands as a testament to BMW’s commitment to engineering excellence and motorsport heritage. Enthusiasts and collectors eager to secure a piece of automotive history can participate in a lottery system on BMW Japan’s official website until March 27, with deliveries expected shortly thereafter.

2025 Nissan GT-R Launched with New Blue Heaven Interior Trim

Nissan’s recent launch of the 2025 GT-R in Japan has ignited excitement among enthusiasts, with the latest iteration of the iconic supercar set to hit the market in June. Despite minimal mechanical changes, the new model introduces notable enhancements, particularly in the Premium Edition T-spec and Track Edition variants. These models inherit high-performance hardware from the Nismo Special Edition, including weight-balanced piston rings, connecting rods, and crankshafts. Additionally, buyers of these models are treated to exclusive features such as an aluminium plaque displaying the builder’s name and a gold-coloured plate showcasing the chassis number.

In response to consumer preferences, Nissan has introduced a new interior trim option, dubbed Blue Heaven, for the Premium Edition variant, adding a touch of luxury to the driving experience. The pricing for the 2025 GT-R varies across the lineup, with the Premium Edition priced at around 15,587,000 yen (around RM493,489), the Pure Edition starting at 14,443,000 yen (around RM457,270), and the top-tier Nismo Special Edition commanding a hefty price tag of 30,613,000 yen (around RM969,344).

Despite the anticipation surrounding the release, Nissan has issued a cautionary note regarding production limitations, hinting at the possibility of demand outstripping supply and resulting in order refusals. Furthermore, rumours circulating in the automotive community, fuelled by reports from Japanese publication Mag-X, suggest that 2025 could mark the final year of production for the R35 GT-R.

According to these reports, Nissan plans to assemble only 1,500 units of the JDM-spec GT-R for the 2025 model year, with a limited quantity of 300 units allocated for the high-performance Nismo derivative. The decision to discontinue the GT-R is attributed to potential challenges in sourcing certain parts in the future, as indicated by Nissan’s communication with its dealers.

The impending discontinuation of the R35 GT-R marks the end of an era for the iconic model, which has enjoyed a remarkable production run since its inception in December 2007. With its development dating back to 2000, the GT-R has undergone several evolutions over the years, culminating in the current model. However, Nissan has hinted at the possibility of a new chapter with concepts like the Hyper Force concept unveiled at last year’s Japan Mobility Show, hinting at the potential for an all-electric GT-R in the future, expected to materialise by the end of the decade.

Volkswagen Unveils ID.3 GTX and ID.7 GTX Tourer

Expanding its lineup of sporty GTX models, Volkswagen introduces the new ID.3 GTX and ID.7 GTX Tourer, marking a significant step in offering captivating electric mobility experiences. These dynamic models boast individual exterior designs, unique light signatures, sporty interior details, and powerful performance drives, building upon the success of the GTX label introduced in 2021.

ID.3 GTX

The ID.3 GTX will be available in two variants, with the top-of-the-line ID.3 GTX Performance offering snappy, compact sports car performance with 322hp and 545Nm of torque and the standard one with 282hp and 545Nm of torque. It delivers snappy acceleration akin to the iconic Golf GTI Clubsport.

The ID.3 GTX features a distinctive exterior design with GTX-specific elements, including a new front bumper, high-gloss black body elements, and 20-inch Skagen alloy wheels. Inside, premium sports seats with red decorative stitching and a GTX-specific multifunction steering wheel elevate the sporty character.

ID.7 GTX Tourer

Introduced shortly after the ID.7 Tourer, the ID.7 GTX Tourer represents the pinnacle of the lineup with its powerful performance and spacious interior. With a dual-motor all-wheel-drive system delivering 335hp, it combines the spaciousness of a large estate with sports car performance.

The ID.7 GTX Tourer features a distinctive front bumper with honeycomb grille, GTX-specific light graphics, and high-gloss black body elements. Inside, individualised seats with GTX lettering, red piping, and a GTX-specific multifunction steering wheel create a refined ambiance. With a luggage compartment capacity of up to 1,714 litres, the ID.7 GTX Tourer offers ample storage space alongside its sporty performance.

With the introduction of the ID.3 GTX and ID.7 GTX Tourer, Volkswagen redefines electric mobility by combining sporty driving dynamics with the efficiency of electric vehicles. These models offer customers a captivating driving experience, showcasing Volkswagen’s commitment to innovation and sustainability in the automotive industry.

2025 Hyundai Ioniq 5 N Priced at RM316k For American Market

The 2025 Hyundai Ioniq 5 N emerges as a formidable all-wheel-drive contender, representing the first electric Hyundai model to receive the prestigious N treatment. With an impressive 641hp under its hood, this model redefines electric performance and elevates Hyundai’s standing in the electric vehicle market. Priced at $67,475 (RM316,086), it claims the title of the most expensive Hyundai vehicle available, offering compelling value for enthusiasts seeking track-worthy performance in an electric vehicle.

Distinguished from its counterparts, the Ioniq 5 N boasts exclusive features tailored for performance enthusiasts. Its potent electric powertrain, capable of producing up to 641hp with the N Grin Boost activated, promises exhilarating acceleration and dynamic performance. Enhanced Brembo brakes and wider Pirelli P Zero three-season tyres ensure optimal handling and control. Additionally, the Ioniq 5 N incorporates a larger 84.0-kWh battery pack, providing extended range and endurance for spirited driving.

The Ioniq 5 N introduces innovative functionalities designed to enhance the driving experience. A drift mode enables drivers to induce controlled oversteer, while the Torque Drift Kick system simulates a clutch dump, adding an element of excitement to cornering manoeuvres. The N e-Shift function mimics the sensation of an eight-speed dual-clutch transmission, enhancing the feeling of engagement for enthusiasts. Moreover, the N Active Sound+ feature generates synthetic petrol-engine noises, adding an auditory dimension to the driving experience.

Within the Hyundai Motor Group, which includes Kia and Genesis, the Ioniq 5 N finds itself positioned among a range of high-performance electric vehicles. Kia offers the EV6 GT, boasting 576hp and priced at $62,975 (RM295,006), while Genesis introduces the luxury-focused GV60 Performance, featuring 483hp and priced at $70,900 (RM332,131). Positioned between these offerings, the Hyundai Ioniq 5 N strikes a balance between performance and affordability, catering to discerning electric vehicle enthusiasts.

The 2025 Hyundai Ioniq 5 N represents a significant milestone for Hyundai, marking its foray into high-performance electric vehicles. With its impressive power, innovative features, and competitive pricing, the Ioniq 5 N is poised to make waves in the electric vehicle market. Scheduled for release in the U.S. later this month, it promises to redefine expectations for electric performance and solidify Hyundai’s position as a leader in the electric vehicle segment.

Closer to home, Hyundai-Sime Darby Motors (HSDM) officially launched the Ioniq 5 electric vehicle (EV) back in 2022 with a starting price of RM199,888.

Toyota’s Strategy in the Evolving Electric Vehicle Market

Toyota’s CEO, Ted Ogawa, has expressed a conservative outlook regarding the penetration of electric vehicles (EVs) in the US market by 2030. Despite targets set by the EPA, Toyota aims to leverage its position as a hybrid advocate rather than heavily investing in battery electric vehicles (BEVs).

Ogawa emphasised Toyota’s commitment to aligning with customer demand, which currently leans towards various forms of electrification, predominantly hybrids with internal combustion engines. Toyota’s strategy revolves around meeting this demand while maintaining its hybrid-centric approach.

Toyota’s investment in a $13.9 million battery complex in North Carolina underscores its commitment to hybrid and EV production in North America. The company has poured approximately $17 billion into its US manufacturing operations since 2021, with a particular focus on hybrid production.

While the EPA’s 2030 regulations push for over half of new cars to be BEVs, Toyota’s plan targets only 30%. Ogawa acknowledges the regulatory gap and hints at potential credit purchases to meet compliance while prioritizing customer demand over regulatory pressures.

Despite being a top-selling automaker, Toyota’s EV sales lag behind competitors like Tesla. Ogawa admits the company’s technological gap in battery technology but asserts active efforts to catch up, emphasising not only product development but also creating a supportive ecosystem for BEVs, including charging infrastructure and energy management solutions.

Toyota’s strategy in the evolving EV market reflects a cautious yet adaptive approach, prioritising customer demand and leveraging its expertise in hybrid technology. While the company faces challenges in meeting regulatory targets and competing with established EV manufacturers, its investments and commitment to innovation signal a proactive stance in navigating the transition towards electrification.

Hertz’s Electric Vehicle Ventures: Leadership Change and Strategic Reevaluation

  • 18/03/2024
  • English, Global News
  • Timothy Prakash
XPeng autonomous drive record in China 2021

Xpeng’s Strategy to Capture the Mass EV Market

  • 18/03/2024
  • English, Global News
  • Timothy Prakash

Nissan and Honda Explore Partnership Amid Changing Automotive Dynamics

  • 18/03/2024
  • English, Global News
  • Timothy Prakash

The Redesigned Mini John Cooper Works Countryman: 0-100km/h in 5.4 Seconds

  • 18/03/2024
  • English, Global News
  • Timothy Prakash

Brabus Turns the Mercedes-AMG S63 E-Performance Into A 930hp Beast

  • 17/03/2024
  • English, Global News
  • Timothy Prakash

BMW Japan Releases M3 MT Final Edition to Mark End of Manual Era

  • 15/03/2024
  • English, Global News
  • Timothy Prakash

2025 Nissan GT-R Launched with New Blue Heaven Interior Trim

  • 15/03/2024
  • English, Global News
  • Timothy Prakash

Volkswagen Unveils ID.3 GTX and ID.7 GTX Tourer

  • 14/03/2024
  • English, Global News
  • Timothy Prakash

2025 Hyundai Ioniq 5 N Priced at RM316k For American Market

  • 14/03/2024
  • English, Global News
  • Timothy Prakash

Toyota’s Strategy in the Evolving Electric Vehicle Market

  • 13/03/2024
  • English, Global News
  • Timothy Prakash
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Maserati Set to Unveil New Super Sports Car at The Quail, A Motorsports Gathering

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