At the Mondial de l’Auto Paris 2024, the BMW Group showcases its evolving strategy for electrification, underlining its leadership in electric mobility across multiple segments. Alongside the new BMW 1 Series, BMW X3, and BMW M5, the event also features world premieres of groundbreaking models and future concepts.
Key highlights include the introduction of the first all-electric Mini John Cooper Works (JCW) models—Mini John Cooper Works Electric and Mini John Cooper Works Aceman. These vehicles bring Mini’s motorsport heritage into the electric era, combining high-performance driving with innovative power and design. The BMW Neue Klasse Vision Vehicles also make their debut, providing a preview of the brand’s next generation of electric vehicles. The BMW Vision Neue Klasse, a sporty sedan, and the BMW Vision Neue Klasse X, a Sports Activity Vehicle (SAV), feature Minimalist designs and cutting-edge technology, such as BMW iDrive with Panoramic Vision and 3D Head-Up Display.