The newly launched all-electric Volvo EX90 has secured one of the automotive industry’s most prestigious accolades — the title of World Luxury Car of the Year 2024. The award, announced ahead of the New York International Auto Show, underscores Volvo’s leadership in combining premium design, sustainable innovation, and safety-focused technology in a singular package.
Chosen by a panel of 96 respected motoring journalists from 30 countries, the EX90 was praised for its refined Scandinavian aesthetics, cutting-edge electric performance, and groundbreaking safety systems. The recognition affirms the EX90’s status as the most advanced and safest vehicle Volvo has ever produced.
At the heart of this innovation lies Volvo Cars’ proprietary Superset technology stack, developed entirely in-house. The vehicle functions as a “computer on wheels,” utilising NVIDIA DRIVE AI platforms to power every aspect of its performance — from infotainment and safety functions to advanced driver assistance systems. This architecture allows for continuous improvement through over-the-air updates, making the EX90 more capable over time.