The automotive industry has been grappling with ambitious EV goals, and Alfa Romeo is the latest brand to revise its plans. Originally set to transition to an all-electric lineup in North America by 2027, the Italian marque, part of the Stellantis group, has now opted for a “multi-energy” strategy, which includes petrol, electric, and plug-in hybrid vehicles.
A Pragmatic Shift for Dealers
According to reports, Chris Feuell, head of Alfa Romeo North America, acknowledged that requiring dealers to sell only battery electric vehicles (BEVs) within a few years would be overly restrictive. “We’ve got 110 dealers in our US network, and it would be very challenging for them to survive with a BEV-only portfolio,” Feuell explained.
The decision comes amidst challenging circumstances for the brand in the US, with sales declining 19% last year to just 8,865 units. This shift reflects a more flexible approach to ensure the sustainability of its dealer network and cater to a broader range of consumer preferences.