Formula 1 has teamed up with Mattel, Inc. to launch a global licensing partnership, bringing F1-themed Hot Wheels products to fans around the world. This collaboration will start with the release of a special limited edition F1 car in 2024, with the full Hot Wheels range of F1-themed cars and products scheduled to be available in 2025. The collection will cater to both younger fans and dedicated adult collectors.
The limited edition die-cast car, now available on Mattel Creations, features a unique Hot Wheels racing livery that includes the iconic ’68’ number on the nose, interchangeable tyres, and a detailed full-metal body chassis.