Volkswagen is making a significant shift in its design philosophy, moving away from the use of cheap, scratchy plastics in favour of higher-quality fabrics in its interiors. This decision is part of a broader commitment to enhancing cabin quality while also streamlining production processes, ultimately saving money for the company. This change, as described by Andy Mindt, VW’s head of design, and Christian Schreiber, head of design strategy, is intended to create a more refined and functional experience for Volkswagen drivers.
Schreiber highlighted that the brand’s cabins will focus on simplicity and usability, ensuring that design choices prioritize function over unnecessary decoration. He emphasised that a Volkswagen should feel intuitive and supportive to its user: “When you open the door of a Volkswagen, it needs to be simple and usable, and not overly decorated,” Schreiber explained. Additionally, Volkswagen will incorporate nostalgic design elements, such as specific patterns for GTI models, maintaining a sense of heritage without overextending these unique features across the range.
