Mazda is defying industry trends by thriving in a market increasingly focused on electrification. The Japanese automaker is poised to break its long-standing U.S. sales record from 1986, projecting over 420,000 vehicles sold in 2024, marking a 16% year-over-year increase. The surge is largely attributed to the popularity of Mazda’s compact crossovers and mid-size SUVs, with an ambitious target of 450,000 vehicles set for 2025.
“We’re growing our business in what has largely been a stable industry,” said Tom Donnelly, Mazda’s president of North American operations. This growth is underpinned by consistent demand for models like the CX-5, CX-30, and CX-50, which dominate the company’s lineup and resonate strongly with U.S. consumers.
Cautious Steps Toward Electrification
Despite its sales success, Mazda has been measured in its approach to electrification. Currently, the company offers three hybrid models: the Toyota-assisted CX-50 Hybrid and plug-in hybrid versions of the CX-70 and CX-90 SUVs. While these hybrids have garnered mixed reviews, Mazda’s fully electric ambitions remain modest.
