On May 18, The LEGO Group will collaborate with Lazada to stage the biggest LEGO LazMall Super Brand Day yet. This 24-hour shopping event enables customers to ‘Dream It, Build It’ by turning their ideal cars into reality with LEGO® vehicle sets. It features exclusive bundles, a social media building contest (#LEGOMYDreamItBuildIt), prizes with purchase and great bargains around the clock.
The LEGO Group has partnered with Universal Products & Experiences this year to present a series of distinctive Fast & Furious-themed activations and LEGO vehicle sets for its LEGO LazMall Super Brand Day. This in the hopes of encouraging customers to unleash their creativity with LEGO bricks and discover the limitless possibilities of what makes a dream car their dream car. Customers may anticipate unique LEGO Fast & Furious Starter Kits and enter to win movie tickets for the upcoming May release of Fast X, the newest installment in the Fast & Furious Saga.
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