In 2021, Rolls-Royce Motor Cars made a game-changing announcement. They revealed their dedication to electric technology by introducing Spectre, an all-electric car set for its first customer deliveries in late 2023. Moreover, Rolls-Royce committed to having their entire lineup go fully electric by the end of 2030, marking a historic shift in the brand’s direction.

Now, the much anticipated Rolls-Royce Spectre has made its grand entrance into the Malaysian market.  Mr. Muller-Otvos, the CEO of Rolls-Royce Motor Cars said they chose the name ‘Spectre’ from the start because it aligns with Rolls-Royce’s legacy of innovation, perfection, and a touch of mystery. The car they’re presenting embodies these qualities, making ‘Spectre’ a fitting name.

In 2003, Rolls-Royce introduced the Phantom, marking the beginning of the Goodwood era and representing Rolls-Royce 1.0 with its unique architecture. Its successor saw the creation of the ‘Architecture of Luxury,’ an all-aluminium spaceframe used for Cullinan and Ghost, signifying Rolls-Royce 2.0. Now, with the Spectre’s fully-electric powertrain and Decentralized Intelligence, we’re entering the era of Rolls-Royce 3.0, marking a new chapter in super-luxury motoring.

The designers found inspiration in various areas like fashion, art, and yacht design, focusing on yacht concepts for their clean lines and smart use of reflections.

At the front, there’s a unique split headlight design and the widest-ever Rolls-Royce grille. The grille has smoother vanes for better aerodynamics and a polished stainless steel finish that enhances the car’s appearance through reflections.