After a ten-year hiatus, Hot Wheels is set to bring Ferrari die-cast models back to its lineup, reigniting a partnership that fans have long awaited. Revealed at the Nuremberg International Toy Fair, Mattel announced a diverse range of Ferrari toys, including basic 1/64-scale models priced at just $1 (RM4.60), exclusive Mattel Creations editions, and remote-controlled cars. The collection will highlight Ferrari’s iconic road cars and racing machines, featuring both classic and modern designs. The first wave of models is expected to launch this March, with more to follow.
A Look Back: From Allies to Rivals
Throughout the 2000s, Hot Wheels and Ferrari collaborated on a series of premium models, including Michael Schumacher’s championship-winning F1 cars and timeless classics like the 365 GTS/4 Daytona. However, the partnership ended in 2014 when Ferrari signed an exclusive licensing agreement with Maisto and Bburago. This shift limited Ferrari die-casts to these brands, which were less accessible in North American markets.
The last Hot Wheels Ferrari was the LaFerrari, released in 2014. Since then, collectors have been eagerly awaiting the return of officially licensed Ferrari models to the Hot Wheels lineup—and that moment has finally arrived.