After a ten-year hiatus, Hot Wheels is set to bring Ferrari die-cast models back to its lineup, reigniting a partnership that fans have long awaited. Revealed at the Nuremberg International Toy Fair, Mattel announced a diverse range of Ferrari toys, including basic 1/64-scale models priced at just $1 (RM4.60), exclusive Mattel Creations editions, and remote-controlled cars. The collection will highlight Ferrari’s iconic road cars and racing machines, featuring both classic and modern designs. The first wave of models is expected to launch this March, with more to follow.
A Look Back: From Allies to Rivals
Throughout the 2000s, Hot Wheels and Ferrari collaborated on a series of premium models, including Michael Schumacher’s championship-winning F1 cars and timeless classics like the 365 GTS/4 Daytona. However, the partnership ended in 2014 when Ferrari signed an exclusive licensing agreement with Maisto and Bburago. This shift limited Ferrari die-casts to these brands, which were less accessible in North American markets.
The last Hot Wheels Ferrari was the LaFerrari, released in 2014. Since then, collectors have been eagerly awaiting the return of officially licensed Ferrari models to the Hot Wheels lineup—and that moment has finally arrived.
What’s in Store
Hot Wheels’ new Ferrari range will cater to a wide audience, from casual fans to serious collectors. It will feature Ferrari’s legendary racing cars as well as its expansive lineup of road vehicles, with options ranging from affordable mainline models to premium collector-grade releases.
In addition to Ferrari’s return, Hot Wheels has recently introduced new Formula 1 cars with licensed designs from eight current teams. Although Ferrari’s Scuderia team was not part of this initial F1 collection, the renewed licensing deal raises hopes for Ferrari-themed F1 models in the future.
Why This Matters
Ferrari’s comeback to the Hot Wheels lineup is a landmark moment for fans and collectors worldwide. With its rich heritage and iconic designs, Ferrari perfectly aligns with Hot Wheels’ reputation for creating thrilling die-cast cars. Whether you’re seeking an entry-level Ferrari model or an exclusive collector’s piece, this revived partnership promises to offer something for everyone.
As the first models prepare to hit shelves, it’s the perfect time for collectors to make room—Ferrari is back and ready to reclaim its place in the Hot Wheels family.
