The J.D. Power 2024 U.S. Tech Experience Index Study highlights the mixed reception of advanced technology in new cars, showing that while some features are praised, others frustrate owners. The study uses a “problems per 100 vehicles” (PP100) scale to rank the tech issues reported by new car owners within 90 days of purchase.
Some of the most problematic features include gesture controls, which recorded 43.4 PP100, with 21% of owners citing a lack of functionality. Hands-free driving assistance systems also received low ratings for usefulness, with even more advanced versions struggling to gain approval. These findings suggest that while automakers are investing heavily in innovative tech, not all of it resonates with customers.
However, certain Advanced Driver Assistance Systems (ADAS) like blind spot monitoring scored favourably. These features, which address specific needs in driving, seem to be more appreciated than newer innovations that drivers find unnecessary or confusing.
