At long last, UMW Toyota Motor (UMWT) has launched the Toyota Veloz, a crossover MPV that takes over from the Avanza in the B-segment. The Veloz is a notch higher with a more premium image than the Avanza, reflecting Toyota’s ongoing aim of delivering ever better cars.

It’s no secret that the new Veloz is a similar model to the new Perodua Alza and it is even assembled in the same factory near Rawang, Selangor. It isn’t the first time UMWT is using Perodua’s factory also assembled the first Avanza as well as the Rush. It’s a practical approach when the model is similar as there is no point duplicating assembly for a smaller volume at another plant.

Shared models are nothing new in the industry and have been a practice for many decades. In earlier years, the sharing was usually between different brands of the same manufacturer. However, as model development grew much more expensive, it made sense to collaborate and share the costs. The advantages in this include cost-savings in many parts as the suppliers can have orders with bigger volumes for the same part or system.

However, the Veloz does cost more to Malaysian consumers at RM95,000, compared to the Perodua model which has a price range of RM62,500 to RM75,500. That the Veloz costs more than the Alza will raise the question of why anyone would want to pay more for what is essentially the same product. This is where brand preference and loyalty come in and while Perodua is the market leader in Malaysia, Toyota is also a strong brand with a longer history in the market. Interbrand’s assessment of brand value for 2021 placed Toyota at the top of the list among carmakers and seventh among all companies worldwide.

Now that we’ve got that point out of the way, let’s look at what the Veloz offers. Only one variant is available so they’ve loaded it with everything and customers won’t need to make a choice of which variant to buy. But they will have to choose one of 5 body colours, two of which have a black roof.