In the early 1970s, Aston Martin was undergoing significant change as Sir David Brown sold it to a Company Developments Ltd. The change of ownership brought with it new optimism for the company’s future, but the engineering and design ethos of the David Brown era was also retained. This enabled the birth of the AM V8 as a successor to the DBS V8.
The DBS V8 had championed the use of Aston Martin’s first V8, which was the first new engine for more than 10 years, so the AM V8 was essentially a styling exercise. In place of the angular nose of the DBS was a more curvaceous, purposeful front end which gave a much more muscular look. Key to that new nose was the arrival of two 7-inch quartz iodine headlamps and a black mesh grille.
The return of a small open ‘power bulge’ on the bonnet; the ‘Coke-bottle’ flanks; and the use of Aston Martin V8 side strake badges completed the exterior styling revisions. That this same William Towns’ shape, in essence, would represent the Aston Martin ‘look’ for almost 2 decades shows the importance of its debut in 1972.
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