Having been around for 75 years, Land Rover is a brand name that is recognisable all over the world. Its original Defender model had a highly recognisable shape which is embedded in the brand’s design DNA. It is associated with 4×4 vehicles in the same way as Jeep and in fact, spread further around the world than the American brand.

In spite having periods of difficulty at different times in its history, Land Rover soldiered on like the tough vehicles it has produced. Although it can lay claim to having given the world the first premium SUV – the Range Rover – back in 1970, it only truly entered the premium segment when the 21^st century began.

The success of the Range Rover in the premium segment led to the company establishing its name as a brand on its own around 10 years ago. The Range Rover brand would be for the premium models while Land Rover would be for models like the Freelander, Discovery and Defender.