Hyundai has a wide range of models, covering virtually every segment of the market. Some models are sold in every market while a few are offered only in certain markets. For some markets, special attention is given as they are big (eg China and India) and justify ‘customising’ models to a small extent.
India gets such attention from some of the global players, especially the Korean ones. There are models which Korean carmakers have developed with the Indian market in mind, and then adapted for other markets.
Soon, Hyundai will add another new model to its range for the sub-continent. Not surprisingly, it is a crossover and it is known as the Exter. At this time, Hyundai has not provided technical details but has released just one sketch of the model which is expected to be launched later this year.
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