Hoonigan, the lifestyle and apparel brand established by the late rally icon Ken Block, has filed for Chapter 11 bankruptcy protection as it works to reorganise and manage its heavy debt load. Now part of Wheel Pros, an aftermarket wheel company owned by Clearlake Capital, Hoonigan is looking to eliminate $1.2 billion in debt while raising up to $570 million in new capital to stabilise its financial situation.
Originally created as Ken Block’s personal lifestyle venture, Hoonigan gained widespread recognition through its popular YouTube channel, “The Hoonigans,” boasting over 5.73 million subscribers. After Block’s passing in 2023, the channel saw much of its original talent depart, contributing to significant changes in the brand’s direction.