Although CUPRA is today established as the high-performance brand of SEAT, it began as the Special Vehicles department of the Spanish carmaker in 1971. Its main function was to develop and support SEAT’s participation in rallies and touring championships.
In 2018, the name was used as an independent brand with its own line of models focussed on performance and having a more specialised nature, besides individual styling. Its models share technical elements with SEAT models which are also shared within the Volkswagen Group that SEAT is part of.
With its high-performance DNA, CUPRA is naturally a candidate for the virtual world of simulator racing as well. Apart from having its own sim racing series, it is now also on Xbox Game Studios’ and Playground Games’ Forza Horizon 5 with a new all-electric concept racing car.
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