Sime Darby Motors, a unit of Sime Darby Berhad, is one of the major players in the automotive business in the Asia Pacific region. Its involvement over the past 40 years has covered retail, distribution and assembly in nine markets.
It now adds Indonesia to the list with the establishment of a joint venture between its subsidiary Sime Singapore Ltd. and Galeon Group. The joint venture company, known as PT Performance Motors Indonesia, will handle the BMW Group brands, BMW and MINI.
PT Performance Motors Indonesia is Sime Darby Motors’ first venture in Indonesia. It will start off in Jakarta and Medan with two dealerships representing BMW and MINI. Moving forward, it will expand into other provinces in Java and Sumatra to grow the BMW Group’s network in Indonesia.
(more…)